NPR's listenership has nearly doubled since 1999, even as newspaper circulation dropped off a cliff. Its programming now reaches 26.4 million listeners weekly — far more than USA Today's 2.3 million daily circ or Fox News' 2.8 million prime-time audience. [HERE]
" ... Ira Glass was one of the first to say it out loud: you love public radio so much, you listen to the pledge drive. ... " [HERE] " ... [O]n-air fundraising is the most effective technique that public radio has to raise support. ... "
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