Redistributed Articles by Pat Darnell | August 23, 2015 | Bryan TX
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Some might say, "I refuse to work with GREEN companies!" Working with GREEN seems to irritate many who might have start-up ideas, and for many who might have traditional industry that is fifty to eighty years old. Operations can be hindered in old industry by new Cradle 2 Cradle driven regulations. It looks like a new concept, but it is already fifty years in developing.
Because many industries like "building construction" lag behind other industries in absorbing new technology, our built environment suffers. Even in this century many father to son/Mother to daughter generational businesses do not embrace environmental friendly practices.
What is the "mountain" that society has to surmount to get industry less draining on the ecosystems of the world? In a word it is "ego." Yes a corporation can have an ego, since it is deemed a person in our mixed up oligarchy. Corp's can have id's and animus, and all the aspects of living things. But ego is the most obstructive wall to face changing times. The truth is that if change is not faced with diligence, then Nature changes it for us. YIKES!
Heart of Darkness is really the last chapter book of humans. From a summary of that book "...The impetus behind Marlow’s adventures, too, has to do with the hypocrisy inherent in the rhetoric used to justify imperialism ..."
Hearken the advent of Cradle to Cradle design:
William McDonough: Cradle to cradle design | TED Talk Subtitles and Transcript | TED.com: "And in my business as an architect, it's unfortunate the word "humility" and the word "architect" have not appeared in the same paragraph since "The Fountainhead." So if anybody here has trouble with the concept of design humility, reflect on this -- it took us 5,000 years to put wheels on our luggage. So, as Kevin Kelly pointed out, there is no endgame. There is an infinite game, and we're playing in that infinite game. And so we call it "cradle to cradle," and our goal is very simple."
'via Blog this'
CONCLUSION
We could talk in ad nausea about this monster topic. We instead just wag our heads at the difficulty in overcoming human egos to make stuff more environmentally friendly. Maybe some kind of rhetoric will arise that captures the imaginations of those who are imaginative enough to start up industries... eh?
We will keep you posted.
______________________Reference
http://www.ted.com/talks/william_mcdonough_on_cradle_to_cradle_design/transcript?language=en
http://www.c2ccertified.org/
http://www.mbdc.com/cradle-to-cradle/c2c-framework/
http://www.seatproject.org/portfolio/cradle-to-cradle-design/
https://en.wikipedia.org/wiki/Cradle-to-cradle_design
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