retrieved by Pat Darnell and Nar Cissie, Est
Article by By: Dan Costa, 4.22.2010, [Retrieved HERE]
... "Facebook's notable announcements this week range from a holistic vision of a seamless, semantically-enabled Web of human relationships, to a simple "Like" button, which will soon be omnipresent on the Internet. The moves are ambitious, giving even fast-moving rivals like Twitter reason to worry. Still, the simple fact that gets lost in the rush towards ubiquitous social connectivity is that Facebook users still don't know what they are sharing, with whom, or why it matters. In short: Facebook remains a privacy minefield. ..."
"During the event, Zuckerberg described what he calls the "Social Graph." It's basically a map of all of our social relationships and the things that we care about. It isn't just about who you know, but also what you want. Sharing photos with friends is great, but sharing camera recommendations is monetizable. This is the promise of the Semantic Web, a collection of links and objects that can be easily shared and repurposed among sites; except on the Social Graph, all the lines eventually run through Facebook. ..."
"Sure, there are lots of ways to indicate that you like a story online: Digg, Buzz, Twitter, Reddit, and countless others, but those are mostly about getting people to read something. What if you just, well, like something? A book, a movie, brand of peanut butter, or a shortstop for the New York Yankees. Until now, the most granular measure of our human intent has been our search terms, and Google has done an exceedingly good job of connecting that intent with advertisers who want to capitalize on it. By integrating personal and profile information through third party sites, Facebook is making its database of intention social. .."
Read Entire Article by Dan Costa HERE ...
[NOTE: Soon we will MOOT Pig .... pd ]