MooPig Advertisement Section :: "All Natural"

Udder Delight

by Pat Darnell  |  Apr 19, 2013  |  Bryan TX

"I am looking for corporate or private sponsors who see the great potential in sponsoring a potential reigning Ms. America Queen. Attached you will find information about sponsorship.

"The absolute greatest investment is the exposure of supporting me as the current Ms. California America title holder and also the potential of Ms. America when I win the title!

"I am available for appearances for corporate and social networking functions. Advertisements of my support for whatever company needs you may have. In addition, the higher sponsorship tiers include exposure on my worldwide website ... Please inbox me for sponsorship details  .....xoxoxoxoxoxo.....

https://www.facebook.com/pages/Breasts/135952633105214?fref=ts

MooPig's Archaeology Update :: "Office Relics"

Retrieved by Pat Darnell | Nov 11, 2012 | Bryan TX

7 office gadgets headed for the graveyard - Slide Show - MarketWatch: "NEW YORK (MarketWatch) —

1. The Rolodex is first up on a list of office tools that may soon become obsolete. Invented in 1956, this rotating filing system for business contacts remained a fixture on most office desks well into the computer age. But some 58% of the 7,000 professionals surveyed by LinkedIn say the devices will likely be seen only on exhibit at the Smithsonian within the next five years. "

'via Blog this'

2. Fax machines: The demise of the fax has been predicted for years, but these office workhorses may finally be put out to pasture, according to 71% of those surveyed. Indeed, they are No. 2 on LinkedIn’s soon-to-be-extinct list. Some of those who regard their paper-eating ways as environmentally unsound have even filmed themselves smashing their faxes to make their point.

3. Desktop phones: Now that email and instant messaging have rendered most phone conversations unnecessary, 35% of professionals say the desktop telephone will soon be merely decorative. This may not be as far-fetched as it sounds, especially if home phones are anything to go by. Only a decade ago, 97% of American homes had a land-line, compared with just 74% of homes today, according to a study by Pew Research.

[Picture LINK and LINK]

4. Tape recorders: When Mark Spoonauer, editor-in-chief at LaptopMag.com, wants to record an interview, he uses the record function on his iPhone. Smartphones are already replacing digital recorders. It’s no wonder that some 79% of those surveyed by LinkedIn say tape recorders will soon be obsolete.

5. USB thumb drives: Around 17% of professionals in the LinkedIn survey say USB thumb drives — the successor to the floppy disc, Zip drive and re-writable CD — will fall out of favor within the next five years. But Mark Spoonauer, editor-in-chief at LaptopMag.com, says they will probably be obsolete even before then. In addition to becoming unnecessary, the devices — which are typically plugged into many different computers — are increasingly being blamed for the spread of computer viruses, he says.

6. Business cards: Why carry around decks of business cards when social networking makes faster — and stickier — connections? LinkedIn says 15% of those surveyed expect business cards to become obsolete. Apps like CardMunch now allow people to hand out an endless supply of digital business cards.

7. The office cubicle: Call it corporate glasnost. Nearly 20% of those surveyed say management will tear down the walls of cubicles and replace them with open-plan work-spaces  But while such layouts may foster teamwork and brainstorming, a recent survey by the Berkeley Center for the Built Environment says people are more sensitive to noise in open-plan offices.

_____________________________Reference
http://www.marketwatch.com/story/7-office-gadgets-headed-for-the-graveyard-2012-09-29?link=MW_story_insert
http://www.steampunklab.com/

Which Sport Requires the Most Athleticism? - Throwing It Out There

[Picture LINK]

Which Sport Requires the Most Athleticism? - Throwing It Out There:

"It's overlap season! Baseball, the NFL, college football, the NHL, NASCAR and MLS all are all in their playoffs or regular seasons, NBA camps have started and Midnight Madness is Friday. With that in mind, our question: Which sport requires the most athleticism?"(Sports Editor | October 8, 2007. LINK)

1. NBA
2. NFL
3. NHL
4. MLS
5. NCAA Football
6. NCAA B-ball
7. Baseball
8. NASCAR isn't a sport. (Posted by: SnorlaxMcSoggybottom | October 9, 2007)

At MooPig International we think it is a term in sportscasting that has evolved in a type of conjugation: from athlete, to athletic, to athleticism ... and we think that the term "athleticism" will be liberally used by sportscasters tomorrow in the Super Bowl XLVI. It has been blurbed out in almost every football game we watched this 2011-12 season.  How many times will it be used? We might make a wager on that.

[astorian says on 04-03-2006]: " ... Just in case people disagree with me, and think "athletic" is a fine word, I'll provide some comparable adjectives for use in other walks of life:

"The Beatles were a very musical band." - Greil Marcus

"Steve Spielberg is the most cinematic director in Hollywood." - Roger Ebert

"The U.S. Marine Corps will give Saddam trouble- they're a highly military unit." - Tom Clancy (LINK) ... "

What does Twitter Have to Say?
If you watched sports telecasts and had come from another culture (but comprehended English), you would think the word "athleticism" means "Black Guy".

In the last ten years, I've heard one announcer use the term "athleticism" in describing a White Guy. That was this year (Of course, it was in an SEC game.)

Before that? Well, can you say "John Havlicek?" (UMRBlog. Nov 25, 2009. LINK)

Someone actually published a story several years back where they noted that sportscasters more frequently describe black athletes in terms of their physique and athleticism (i.e. Ty Lawson is so fast, Gerald Henderson is so strong) but describe white athletes in terms of their "smarts" and work ethic (Tyler Hansbrough's will exceeds his skill) (November 27, 2009, Anonymous said.)

Rocky Cola said...
Jimmy the Greek wants to join this discussion, but he doesnt have wireless underground.
(9:37 AM, November 28, 2009)

'via Blog this'

What Does the Urban Dictionary say?

1. athleticism 40 up, 9 down
The art of neglecting fat kids.
Dodgeball, Tag, and Movement are all prime examples of athleticism. (Urban Dic. HERE)

--AND--

1. Athletischism 3 up, 1 down
Athletischism - When an athlete's off-the-field actions and habits conflict with rather than re-enforce natural skills and talents.
The slugger had a lot of innate athletic ability early in his career, but unfortunately, a fondness for strip clubs and whiskey led to an athletischism in his athleticism.

What do the Blogs Say?
The year [2011] began with ESPN — no stranger to sexist misbehavior — firing announcer Ron Franklin after he told Fiesta Bowl sideline reporter Jeannine Edwards, "Why don't you leave this to the boys, sweet baby?" and responded to her objections with an expletive. In the latest example of male boorishness ... (Cohen, Andrew. Jan 27, 2011. LINK)

Not like we did a decade ago, when the Women’s World Cup won by the American team on American soil signaled a newfound respect for women’s athleticism. Remember those heady days, of athletes posing naked with soccer balls, of Brandi Chastain’s sports bra, of the self-described Booters with Hooters? Remember how Kristine Lilly, who saved the Americans in the final against China with a header off the line in extra time, was completely ignored and forgotten by the media and advertisers, while the more quote-unquote “marketable” Mia Hamm said or did nothing of consequence during the tournament, but made millions in endorsements? (LINK)

[Picture LINK] [AP PHOTO]

Every league that uses sex to sell, marketing its athletes with pinup calendars; every athlete who poses naked as some sort of nod to “athleticism”; every “marketable” sportscaster who feeds a marketing machine that objectifies women helps undercut the effort to portray female athletes as athletes first. (LINK)

Last Word?
What does "athletic" mean? Does it mean they're very fast? Very agile? Have great endurance? What?

It could mean "Not brainy," a team that doesn't play particularly smart ball, but wins through purely physical skills.

I do know this about soccer, though. The skills that its players learn over the years translate well to other sports. There's a reason why the NBA has more than its share of Eastern European players; it's because they play soccer as youngsters and develop a high level of foot-eye coordination, an underrated athletic virtue that many American players simply don't have. (Bruce Buratti | The Express-Times. August 12, 2011. LINK)

Several qualities could compensate for a lack of athletic abililty in athletic competition: braininess, depth, experience, competitive spirit, coaching...a team that lacked all of these, and still won, might be a team whose athleticism is dominant. (LINK)

And any sportscaster serious about wanting to celebrate women’s athleticism would recognize what Reebok was attempting to buy, and refuse to sell it. (LINK)

MooPig, because of its close connections to boorish maleness, thinks that "athleticism" means the "singularity" that, after all, means "MoJo."

_______________Reference
http://www.urbandictionary.com/define.php?term=athleticism
http://voices.washingtonpost.com/throwing-it-out-there/2007/10/which_sport_requires_the_most.html
http://uppermiss.blogspot.com/2009/11/athleticism.html
http://boards.straightdope.com/sdmb/archive/index.php/t-365691.html
http://www.lehighvalleylive.com/bruce-buratti/index.ssf/2011/08/soccer_while_a_noble_sport_has.html

MooPig Reckoning Crew :: "Language of Marketing"

MooPig Enterprises Realizes not everything it says need be a Worm in your Ear, nor a Board in our Eye -- But ...
by Pat Darnell and the Senior Staff

MooPig Wisdom is at best an Apprenticeship. It curtails loads of words. And it is an outline.

*

*

*

Adieu, humble Light Bulb ...

More Comic Relief

If you are old enough to remember the Original Hollywood Squares and its comics, this may bring a tear to your eyes. These questions and answers are from the days when 'Hollywood Squares' game show responses were spontaneous, not scripted, as they are now. Peter Marshall was the host asking the questions, of course.

MooPig's more Comic Relief sub-Department

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Q. Do female frogs croak?
A. Paul Lynde: If you hold their little heads under water long enough.

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Q. If you're going to make a parachute jump, at least how high should you be?
A. Charley Weaver: Three days of steady drinking should do it.

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Q. True or False, a pea can last as long as 5,000 years.
A. George Gobel: Boy, it sure seems that way sometimes.

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Q. You've been having trouble going to sleep. Are you probably a man or a woman?
A. Don Knotts: That's what's been keeping me awake.

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Q. According to Cosmopolitan, if you meet a stranger at a party and you think that he is attractive, is it okay to come out and ask him if he's married?
A. Rose Marie: No; wait until morning.

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Q. Which of your five senses tends to diminish as you get older?
A. Charley Weaver: My sense of decency.

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Q. In Hawaiian, does it take more than three words to say 'I Love You'?
A. Vincent Price: No, you can say it with a pineapple and a twenty.

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Q. What are 'Do It,' 'I Can Help,' and 'I Can't Get Enough'?
A. George Gobel: I don't know, but it's coming from the next apartment.

---

Q. As you grow older, do you tend to gesture more or less with your hands while talking?
A. Rose Marie: You ask me one more growing old question Peter, and I'll give you a gesture
you' ll never forget.

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Q. Paul, why do Hell's Angels wear leather?
A. Paul Lynde: Because chiffon wrinkles too easily.

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Q. Charley, you've just decided to grow strawberries. Are you going to get any during the first year?
A. Charley Weaver: Of course not, I'm too busy growing strawberries.

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Q. In bowling, what's a perfect score?
A. Rose Marie: Ralph, the pin boy.

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Q. It is considered in bad taste to discuss two subjects at nudist camps. One is politics, what is the other?
A. Paul Lynde: Tape measures.

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Q. During a tornado, are you safer in the bedroom or in the closet?
A. Rose Marie: Unfortunately Peter, I'm always safe in the bedroom.

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Q. Can boys join the Camp Fire Girls?
A. Marty Allen: Only after lights out.

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Q. When you pat a dog on its head he will wag his tail. What will a goose do?
A. Paul Lynde: Make him bark?

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Q. If you were pregnant for two years, what would you give birth to?
A. Paul Lynde: Whatever it is, it would never be afraid of the dark.

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Q. According to Ann Landers, is there anything wrong with getting into the habit of kissing a lot of people?
A. Charley Weaver: It got me out of the army.

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Q. It is the most abused and neglected part of your body, what is it?
A. Paul Lynde: Mine may be abused, but it certainly isn't neglected.

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Q. Back in the old days, when Great Grandpa put horseradish on his head, what was he trying to do?
A. George Gobel: Get it in his mouth.

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Q. Who stays pregnant for a longer period of time, your wife or your elephant?
A. Paul Lynde: Who told you about my elephant?

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Q. When a couple have a baby, who is responsible for its sex?
A. Charley Weaver: I'll lend him the car, the rest is up to him.

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Q. Jackie Gleason recently revealed that he firmly believes in them and has actually seen them on at least two occasions. What are they?
A. Charley Weaver: His feet.

---

Q. According to Ann Landers, what are two things you
should never do in bed?
A. Paul Lynde: Point and laugh.

As you are dead on in your assessment, and prodigiously correct with your examination on both sides of the numerous issues, it still remains extraordinarily good advice in all public shower forums: “Don’t drop the soap.”

As Ann Landers once replied to the Question: “What are two things you should never do in bed? ...Point and laugh.” Or did Paul Lynde answer with that on Hollywood Squares?

With warmest regards,

MooPig rapture expunge extraordinary Department

Tutti a’posto: Everything is okay, is good advice. Our charismatic and connected prodigy designer’s claim “its okay to like cool things” is bad advice. Dis contiguous. Shuffle ball change

Top Five Ads for Super Bowls

5. Monster.com “When I Grow Up …” (1999): A group of kids stare at the camera and declare their desire to “have a brown nose,” “be a yes man” and “claw my way up to middle management.”

What worked: Kids are cute, and even cuter when reciting lines such as, “When I grow up … I want to be forced into early retirement.” It was great brand recognition for the new company.

The results: Monster survived the dot-com implosion and despite a stock controversy in 2006 has become a prosperous company that employs close to 5,000 people worldwide.

4. Reebok “Terry Tate: Office Linebacker” (2003): To boost productivity, a CEO recruits a linebacker from Reebok to slam into a series of “Office Space”-style cubicle drones.

What worked: A series of brutal hits, punctuated by lines such as, “Break was over 15 minutes ago, Mitch!” made this the best Super Bowl ad of the last five years.

The results: Terry Tate got people talking about Reebok for something other than sweatshop controversies. The company provides shoes for all the major sports and hosts clothing lines for rappers Jay-Z and 50 Cent.

3. E*Trade “Monkey” (2000): Two dim-witted guys and a monkey clap to some cha-cha music in a garage, followed by the punch line: “Well we just wasted 2 million bucks. What are you doing with your money?”

What worked: Easily the cheapest ad of the year to produce, it was an instant classic —remaining self-deprecating about dot-com excess while lampooning the well-publicized cost of Super Bowl ad time.

The results: The marketing Gods have a way of punishing tech companies that blow too much money on flashy ads. (See: Pets.com. Or don’t. They haven’t been around since 2000.) E*Trade lost hundreds of millions of dollars in 2001 and 2002, and the company's shares — once trading at more than $60 — dropped below $3 in 2002. The company has since bounced back to profitability.

2. Coke “Mean Joe Greene” (1979): A kid offers his Coca-Cola to a battle-weary “Mean Joe” Greene — who softens up enough to toss his jersey as a reward.

What worked: A cute kid with a soft drink was the perfect foil for the surly Greene. Grown men still burst into tears when thinking about “Mean Joe” throwing that jersey.

The results: The ad became an instant pop culture classic, boosting Greene’s career. Among the offshoots was the inspiring “The Steeler and the Pittsburgh Kid” — perhaps the first hourlong TV movie in history to be based on a one-minute commercial.

1. Apple “1984” (1984): A jogger representing Apple throws a sledgehammer into a giant Big Brother image representing IBM — promising a populist shift in the future of personal computers.

What worked: With “Blade Runner” director Ridley Scott in charge, the ad generated more hype — and post-game water cooler talk — than any television commercial in history. Do you even remember who played in the Super Bowl in 1984? (L.A. Raiders and Washington.) You almost certainly remember the biggest Super Bowl ad of the year.

The results: The most storied Super Bowl ad of all time might have boosted sales of George Orwell books, hot red running shorts and sledgehammers. But it didn’t do much for the Macintosh — Apple continues to be the Reform Party of computer manufacturers. Maybe there was a storage locker filled with iPods behind that huge video screen?

Honorable mentions: Pepsi “Apartment 10G” (1987); Pepsi “Diner” (1995); Pepsi “Sucked in” (1995); Mountain Dew “Bad Cheetah” (2000); Budweiser “Magic Fridge” (2006).

Peter Hartlaub covers pop culture for the San Francisco Chronicle.

Global Position Mission

Charter Member RED Team

Opportunity Abroad: Must be targeted
Following the Basics of Principles of Marketing, global or anywhere in the universe, Customers and Markets are made of these things:
Product
Distribution
Promotion
Price
Introduction: Global Position Mission
Somewhere in the infinite body of knowledge that is market research may lay the answer for any business success in the face of adversity. The three I's of success are innovation, ingenuity, and indomitability. The Owner and Stakeholders are pushing the boundaries of technical innovation for exploring holistic systems, devising and executing business strategies and goals. An ideal of successful marketing in global terms is the determination propelling JavaJoy Inc forward in its business. Consider these tips and tools for global strategy decisions, in context of partnering with Multinational Corporations, as means to JavaJoy Inc’s future home.
Questions to Consider
How resistant is the owner and stakeholders of JavaJoy to doing business completely differently, with a new partner?
Is the current domestic business of JavaJoy resistant to change greater in scale than the pressure of urgency to start plans for global expansion? Or, is the executive willing to spread the news to its present workforce?
Is the path to global expansion brave, determined, and impossible to defeat or paved in risk to frighten and dissuade?
Those suffering risk aversion are not the first choice for starting foreign business strategies, or partnering with. Is the firm ready to recruit new people?
The development of business strategy from a position of strength will propel the firm into the international markets they desire. Preparations must be done with least disruption possible. Is the firm willing to play a subordinate role in this mission?
Some Companies that are already in the country of choice, such as Hilton is with its "370,000 rooms worldwide with catering services" make the transition easily. The question is "How does Hilton forecast global demand for its product and services?"(EWeek; June 19, 2006).
Hilton "imports data from six systems into one data warehouse that requires 7 million rows, running on Microsoft SQL Server 2005, and analyzing 1.4 million records a day" (2006). How much buy-in is JavaJoy willing to front in IT and other system upgrades?
Is JavaJoy willing to re-define its business in context of global partnership? Thus, like Eric Lundquist says: ...some claim all the talk about 1.0, 2.0, and 3.0 versions of anything is simply marketing spin ...I argue that a new set of characteristics does require a new definition. (EWeek; June 19, 2006, Pp. 10)
Does JavaJoy Inc require alignment with their own markets before taking on a partner? If so these will be asked of the potential partners: Ask four key questions, that are similar to all previous primary problem areas:
What do we know now about our markets, our market opportunities, and our own strategic and marketing goals?
What are the best marketing and operational opportunities as we understand them now?
How can we frame our marketing and strategic options based on what we know now?
What do we need to know that we do not know now -- about strengths, weaknesses, our products, our markets, and our customers?

How willing is JavaJoy to adopt a broad view of Marketing Intelligence? At (Blog)red we use the "Intelligence Platform with three components: data, ideas, and management drivers." Will JavaJoy compromise its quality standards for partnership privilege?
How willing is JavaJoy to pinpoint decision-making to drive market research objectives and design? How much share of cost in intense, primary research is JavaJoy willing to pay?
Even after shouldering expenses in primary research, is JavaJoy willing to pay for more to answer: Do we have solid marketing information, or is more funds for market research needed?
Does the partner being considered for global diffusion have a strong customer base of US citizens who are looking for the familiar as they travel to foreign lands as tourists and business agents?
Is the executive at JavaJoy willing to talk to enough firms until they find several with which they are comfortable? And, wait long enough to obtain background materials, references or examples of past work?
Decisions of the magnitude that JavaJoy is suggesting do not come without problems. As mentioned before, the elected company leaders, VP's, CFO, President, and the advisors who are on the tangent of global venture must identify the strengths within their business that makes transparency possible. Does JavaJoy believe Transparency is their position of strength?
Global leaders establish structured goals. Why structured? The goal as practiced must withstand both implicit and explicit threats abroad. The goals must be accomplished easily, and become the "open standard." Do the leaders of JavaJoy believe its Technology will be structured, as mentioned before, to support say, the first goal of "Creditworthiness?"
Having sufficient credit backed with austerity and technology is the first and most important tool in the toolbox. Does JavaJoy have in place technology that will cope with inflows/ outflows of cash in differing denominations?
Do JavaJoy's gathered planners make goals that in principle will thwart crisis and global hegemony or subjugation?
Can JavaJoy remain functional in crisis where there is interruption in cash-flows throughout the supply chain, and to creditors?
The analysis will most probably be inconclusive, but it is on record that the process is started. When JavaJoy Inc proceeds will it go with its advisors from say: "JP Morgan, Goldman Sachs or Morgan Stanley to ensure market makers have a common interest from the start (Strong, Norman; 7/12/2006)?"
Conclusion
In context of market research management the corollaries do after all exist between Basic Principles of Marketing and the impulse to find a partner for global incursion. The previous list of questions needs further refinement if a path to partnership is desired by the firm, JavaJoy Inc.
References
Lundquist, Eric, E. D.; eWeek, June 19, 2006; Ziff Davis Media, front cover, MacDonald, John go eWeek com web log
Vass, Will; VP, CIO Sun Microsystems, eWeek, June 19, 2006
Thompson, David; CIO Symantec, eWeek, June 19, 2006
Strong, Norman; 7/12/2006, How to default: a primer, leftbusinessobserver
Griffin, Ricky W, and Pustay, Michael W; International Business, a Managerial Perspective, fourth Edition, 2005, Pearson/ Prentice Hall, Upper Saddle river, NJ


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MSN says: Blog it and they will Come

Blog it and they will come (retrieved entirely from http://office.microsoft.com/en-us/help/HA012240831033.aspx , November 17, 2006) Others aspire to write may find this muy interesting!!!
"So is the hope of every blogger — or Web diarist — out there. Because everyone, whether they admit or not, wants to be heard, and a blog offers the perfect environment for just that.
Several of my readers have written to ask me what blogs ("Web logs") are all about. To be frank, I hadn't really been a big reader of blogs. But once I decided to delve deeper into the world of online Web logs and do some research, I discovered a brave new world out there. And sure, while I found some blogs to be pointless, others narcissistic, and yet others downright weird, I also discovered that there are many people out there who are interesting writers with unique perspectives on the world around them. In other words, I was pleasantly surprised, and it sucked the crabbiness right out of me — although my editor doesn't think so. (Regardless, don't worry; there are plenty of opportunities all around waiting to refill my crabby heart.)
You see, when the Internet first became a part of our common lexicon and people got a tiny amount of technical knowledge, personal Web pages became all the rage (and bane) of the Internet. I don't know how many of these are on the Net but I think I can safely say too many.
Blogs are a little different. While a blog can have many of the same qualities as a personal Web page, a blog is usually seen as more of a diary or a commentary, a core upon which a virtual community can form. (At least, that's my take on it, and from what I've read, there are as as many definitions for blog as there are bloggers.) Bloggers write about whatever is on their minds, be it personal, philosophical, or political. All of a sudden, their opinions are out there, for all to read, and their audience may just join them and create a community around one of their entries or ideas. And while personal Web pages were pretty much only for those who knew how to code a Web page, blogs can be created by anyone with an Internet connection since those who host blogs often provide the simple software and design choices that enable non-techie types to express themselves on the Web.
So what blogs are out there? There are blogs about hairless cats, blogs about politics, blogs extolling the virtues of nudist colonies, and blogs that serve the close-knit community of scientists studying the mating habits of paramecium. In other words, there are almost as many blogs as there are reasons to blog. And, according to comScore Networks, a company that provides information regarding consumer behavior in various industries, nearly 50 million Americans, or about 30 percent of the total U.S. Internet population, visited blogs in the first quarter (Q1) of 2005. That is a lot of people reading, interacting, and listening to what you have to say.
A blog by any other name is still a weird word
As I mentioned at the beginning of the column, as human beings, we have this need to express ourselves, and a blog is the perfect place to do that. Now, expression, as we know, comes in many forms, and so do blogs. Some blogs are strictly text based: the writer — or "blogger" — writes an entry every day, week, or however often he decides. If he develops a following of sorts, the audience expects to see his entries at certain intervals, and so a sort of community is formed. Some blogs incorporate photos, video clips, and lists, such as a list of links to other blogs or any other kind of sites. Sometimes readers of blogs can even provide comments, thereby enhancing the feeling of community.
So you can see why this type of communication is really catching on: If you nurture and pay attention to your blog, you can create a community out of thin air around yourself and your interests. For example, consider the blogs that gained notoriety during the last national election: Many of these bloggers became somewhat famous as their communities grew, and they were granted entry into the circles normally reserved for mainstream journalists.
Blogs can also be oriented toward business; they can perform such duties as exposing new products, or acting as forums to talk about everything from new inventions to changes in business practices. Remember that number of 50 million blog visitors in Q1 2005? Imagine the countless ways in which you can reach, connect, and correspond with your current — and prospective — customers.
You can see why blogs are growing more popular: It only takes a few minutes to set up a blog and it doesn't require that you be a computer geek.
Everyone else has one; I want one too
...and so now I have one. That's right: Crabby has her own blog. And while my blog isn't really where I post commentary and opinions, it is a place to read my column. But even better than that, you can access my blog (and therefore my column) using RSS, or Really Simple Syndication. RSS allows you to subscribe to "feeds," or content, from several sources and automatically combines the information into one list, a list that is contained in an RSS reader. You can quickly browse the list without visiting each site to search for new information of interest to you. It's ingenious, really; you don't have to bookmark all your favorite sites (such as my archive page); you just check in with your reader, see what's new and read what you want. When you subscribe to my blog on MSN Spaces via RSS, the moment I publish a notice that I have a new column, you can go and read it. Or, you can just read the intro and decide the content isn't for you right now.
More information about Crabby's blog
Get the latest Crabby columns with RSS.This article explains what RSS is
Crabby's Corner on MSN SpacesThis is my actual blog
Crabby RSS feedThis is a link to the place that explains how to subscribe to my RSS feed
Now, if after reading this column you're all hot to create a blog of your own, visit MSN Spaces. They make it nice and easy to get started and make your voice heard." (November 17, 2006)

Ever thought about letting professionals do your Marketing?

Brainstorm: Smaller world, bigger market
JavaJoy, Inc. was founded by Hank Sanchez in 1980
By Patrick Darnell
Marketing Research Practices

Introduction
Ownership and operations at JavaJoy Inc have been sole responsibility of the owner Mr. Sanchez. First order of business is to wrestle some of the marketing responsibilities from the owner/operator, and put them into a vision statement for a strategic marketing team. This division of labor should free up some time for Mr. Sanchez to continue on his mission of providing premium ongoing brewing excellence; Brewing mastery for the Next Generation. Numerous missions for the new marketing efforts are based on the owner’s vision of brewing success as basis for growth.
Machines and apparatuses of brewing coffee are not proprietary, and probably not patented. Any device can be reverse engineered by competitors, and international knock-off artists. Mr. Sanchez’s generational process is the knowledge basis of JavaJoy Inc and is locked in the owners’ mind. The process must be further winnowed and nurtured. The process for exacting excellence in coffee brewing is after all the patentable part that belongs solely to Mr. Sanchez and JavaJoy Inc.
This discussion attempts to apply some marketing adjustments to state of affairs at JavaJoy Inc. A recent issue of VAR Business Magazine, November 13, 2006 discusses expected return on investment of some CRM decisions being made today. Also, articles discuss some anticipated growth percents for next year’s resellers. Also, the paper tries to unlock potentials of capturing market share by introducing research.
Initially JavaJoy’s new marketing manager will find indicators that identify accelerated growth. Data will then be used to build a framework for additional research in identifying customer desires. As a final point, market research will determine a path for the consolidation of the efforts of JavaJoy to enable entry into vertical markets successfully.

Discussion One
1. Is the shift in the coffee market an opportunity for accelerated growth?
Assumption: The direction of JavaJoy Inc is similar to typical trends, and is veering “toward service industry, because of its reputable brewing, and customer base, and is expected to increase in revenues [up to] 14% in the next twelve months” (Gonsalves, Chris; November 13, 2006).
Idea 1: Determine which internet technologies are evolving in 2006, and predetermine a quality standard based on the service end of sales, and stiffen for accelerated growth in the field service industry. Provide resources and budget for ongoing refinement of knowledge as it applies to a framework and model for growth and consolidation.
Reasons for Java Joy to expand research efforts in defining field services in an accelerated growth market:
>Twenty year history with best brewing customer services and products
>Family business with healthy growth history, generational rewards
>Brewing technology high end, excellent,
According to a recent survey by Aberdeen Group, 88% of best-in-class service organizations view the connection between the field and back office as a top strategic priority. If [JavaJoy Inc] doesn’t already have some type of communication solution in place — such as calling [field agents] via cell phones or a scheduling and optimization field service data solution — it will soon. But [JavaJoy Inc] solution can be more than just connectivity between the field and the office. [JJI] can leverage complementary technologies to make the most of its investment (Chapin, Khristen; October 2006).
Therefore, Rep Team-building will be the priority for JavaJoy headquarters. Market adjustments will be delivered by those field groups, such as resellers, specifying engineers, chains and restaurateurs. Whereas JavaJoy “markets directly to medium and large restaurant chains that maintain technical staffs who specify equipment like brewers, with the next step in market evolution is to replicate its success in “other vertical [markets]” (Task Detail; 2006).
An excellent supporting idea comes from Douglas Kern, partner and president of Thoughtful, Inc. “And it’s not just technology ...we offer professional services, sales and marketing help for our partners. We’re even venture capitalists,” says Kern. Thoughtful, Inc is “seeing record growth in businesses from ...discrete, proprietary systems to dot-Net-based integrated solutions (November 13, 2006, p 44).”
Christopher L. Smith, owner of Kettle Moraine Web & Consulting Services, Dousman, WI says “Beyond the current need for security, his own customers’ desire for growth, fuels opportunities for him, first in consulting and later in IT services” (November 13, 2006, p 46).
JavaJoy Inc will be able to draw some ideas for revenue and growth from “state of the market surveys” for Business 2 Business, Business 2 Customer and Business to Government/ Education now being published in most end-of-the-year issues of 2006 business periodicals. Essentially, shift in the coffee market means growth for JavaJoy Inc.

Discussion Two
2. Is the shift in the coffee market a problem of retaining [good customers]?
Assumption: Customer Relations are not “fully” managed, and could be improved at all levels of operations. A vital element is missing in Customer Relations Management.
Idea 2: Begin Snail Mail campaign with US Post Office to send surveys and samples. Every reseller and specifying agent in its supply chain will have a sample of the JavaJoy Inc perfection in brewing. Then work to “find out where they [customers] want to be in the next year, two years, and three years versus their competitors. That’s what leads to the discussion of technologies and products,” says Christopher L. Smith of Kettle Moraine Web & Consulting Services.
In order to identify missing elements in CRM, follow up is to be done by agents, representatives, resellers, while headquarters supports and feeds base operations. Its mission is to gather as much “subsurface customer data as possible.” This implicit information will be added to CRM database to give whole picture spread of what JavaJoy Inc customers are expecting.
Those willing to “travel outside comfortable business locales and trudge through ...plants [and end-user establishments] stand to reap the most rewarding and long-standing engagements in the channel (Gonsalves, Chris; November 13, 2006).
Customer loyalty is too easily lost from year to year. This kind of information is locked in the minds of field personnel, who most need access to broader, “subsurface customer information.” For the ensuing five years ahead, the ambition is sharing with all agents’ the implicit knowledge of market rhythm, patterns and desires that most help to grow fertile coffee brewing opportunities for JavaJoy Inc, and all its entities.
By means of questions, Home office and field-operations groups determine consumer loyalty:
>Where does your group want to be this time next year?
>What technology will best cover lost ground?
>Is “ubiquitous CRM” actually “lifting [customer] visibility to everyone in” JavaJoy Inc (Lee, Dick; 1/31/2003)?
>As sellers of complex products and customer-service what share of the market can JavaJoy Inc expect next year?
>What is a good basis for team-building in the trenches?
>How can the JavaJoy Inc marketing policies suppress the modern quandary: “Today, if you can’t solve the problem, you can’t keep the customer” (Lee, Dick; 1/31/2003)?
>What are JavaJoy Inc customers “expecting us to make full use of our staff experience and expertise to craft solutions” for them?
>Do JavaJoy Inc customers require energetic, fastidious no slack added determination by us to “resolve difficult problems for them” (Lee, Dick; 1/31/2003)?
>Do you consider consolidation, such as merger and acquisition, as a method for reaching wider ranges of customers, including obscure and hard to reach end-users?

Discussion Three: Consolidation
3. A “shift in the coffee market” of 1990’s to present can be described as a microcosm of sort, linking the “improved brewing processes to accelerated growth.”
Assumption: Coffee consumption does not define itself in the typical market sense. Most of the contributions to the accelerating coffee market are a result of turning a good olfactory stimulus that tastes bad, as a bad tasting stimulus, to a good tasting stimulus that also smells good.
Idea 3: Brewed coffee actually does not taste as good as it smells, unless brewed in a patented way and doctored up for the taste test. That special job belongs to Mr. Sanchez and JavaJoy Inc. He has high end brewing equipment and process to achieve good tasting, good aroma corollary. Success in brewing means good margins in end-user category. But initial investment in equipment and process may cause margin problems at JavaJoy in the long run.
But what will determine the best route for JavaJoy Inc depends on what sort of regularity it is looking for: and there are certain regularities human individuals anticipate. Rhythms of desire, or, of fatigue, what some might call biological clocks, has revealed to many businesses a path for growth or decline. Complaints recur at rhythmic intervals, as the resellers of JavaJoy technology and services know all too well.
Questions for upper management to ask of themselves:
>Are we willing to decentralize our knowledge base, and publish to our resellers?
>How much will we share, or invest, in our business partnerships starting now?
>What today are General Economic Conditions at present...? In context of:>>Price sensitivity, >>Retail outlets patronized, >>Buyer preferences
>Will we have a mastery of product consumption habits and consumption of related product categories after we invest in our expansion of body of knowledge?
>Will we achieve in five years, or earlier, the obvious: “being able to provide a greater breadth and depth of products and services to a wider range of customers” (McEachern, Christina; 2006, p 46)?
>In context of time, net present values, and budgets: “We don’t want to make a $10 million purchase if it takes 10 years to pay off. A reasonable time of three to five years makes economic sense,” says McEachern, quoting John Varel CEO of FusionStorm (McEachern, Christina; 2006, p 46)?
>Is the legal environment at the firm tolerant to merger and acquisition as a faster route to making JavaJoy Inc more rounded in its offerings, to “complement current value proposition and enhance the benefits we can offer clients” (McEachern, Christina; 2006, p 46)?
The sheer number of small and midsize solution providers has climbed to staggering heights in the United States, and that could be reason enough for market consolidation. With dwindling product margin and the move to a service-based model in the channel, many of the little guys just can’t scale their infrastructure or their offerings to effectively compete (McEachern, Christina; November 13, 2006)
Conclusion
If we ask the decision-maker what he, Mr. Sanchez, wants to focus on in the market research, I am certain he wants to continue to perfect his brewing process. He will also divulge that he wants his officers to focus on symptoms of markets, and give missions to the various resellers. These deliverables will make advertising, pricing strategies and introducing of new products and services more enticing to customers over the next five years. Marketing Management looks forward to achieving results through conclusive descriptive cross-sectional research across the firm’s entire representative structure.
Data collection and preparation will help owner and officers alike address the rather tumultuous question to merge, acquire, or to not. A tough decision is narrowed with research that tapers the customers’ expectations.
Editing, reducing, summarizing, looking for patterns, and applying statistical techniques to data will provide advanced knowledge of customer segments, and loyalty. The lasting benefits from the market research are in confirming which vertical markets JavaJoy Inc should track and tackle.
References
Chapin, Khristen; (October 2006) Integrated Solutions, Three Steps to Field Service Success, retrieved date: 15 November 2006 WesP CorryPub %20PDFs ISM06
CTUOnline; (November 15, 2006) Task List; MKT350 03 0604B Marketing Research Practices,
Gonsalves, Chris; (November 13, 2006) State of the Market, don’t be chicken, VARBusiness, article p 42
Lee, Dick; (1/31/2003) CRM: Three Steps Forward, One Step back, but new “Expertise Automation” Technology recovers lost ground, High-Yield Marketing retrieved date: 15 November 2006
McEachern, Christina; (November 13, 2006) Gobble, Gobble, mergers and acquisitions heat up in the channel, VARBusiness, article p 46