Learning Project Management through the Movie Industry

Dear Professor and Club mates:

I saw my parents last weekend. They have been running a movie related business, Mom 2 Pop for a decade now... they shut it down. They had 7000 titles in tapes, and a thousand DVD. The business was a rental setup that loaned 50-100 movies to apartment projects each month, paid for by the management company as fringe benefit for its tenants. In the monthly shipment were the "new releases."

I helped inventory many times, and 8000 movies is only a drop in the bucket, of total number worldwide. Also, some new releases in the old days cost $100 just to get them on release date. Each month after release the tape goes down in value. They kept the entire collection old and new movies in storage shelves at one of the apartment sites, and thereby avoided the storefront debacle. Good business idea, eh? But they are retired now.

So they were looking for a suitable place to market, giveaway, or trade all those tapes. Flea markets were okay but sales were just barely enough to cover expenses. Other avenues also proved too negative.

It turns out "Habitat for Humanity" was a very willing organization. Mom donated the tapes all to the charity group "who build those houses," she said. "They have the hardest working people you ever saw."

Is that the saddest or happiest story you have heard this year? What is more lonesome than an old video sitting in storage? Is happiness then in going to a new life donated to earnest people? Movies are not living things; they are dumb, and expendable. You tell me. PD

From Swayze with Shove

From: Jennifer.Swoboda
Date: 9/4/2006 9:00:13 PM
Subject: Your pick for the DUMBEST MOVIE EVER!!!
My personal pick for the "dumbest movie ever" would have to be "Roadhouse" with Patrick Swayze and Sam Elliot. It is a favorite among male viewers in western Nebraska, so unfortunately, I've been exposed to this little cinematic "classic" waaaaaay more than I care to be! Share your thoughts on the barkers out there.
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From: Bonnie.Nicholson
Date: 9/5/2006 8:48:45 AM
One of the dumbest movies I have ever seen is The Grudge. It was built up to be this terribly scary, exciting movie, and it was absolutely awful. The only thing scary about it was the fact that I paid $6 to go see it. There are a lot of them out there, but this one takes the cake!
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From: John.Wyatt2
Date: 9/6/2006 7:59:27 PM
I LOVE Road House!! (Being male.) Besides, I like just about anything Patrick Swayzee has done (Even "Next of Kin").
But the worst of all time, in my humble opinion, is "Robot Monster." Even worse than Ed Wood's "Plan 9 From Outer Space!" Robot Monster has aspace monster in a lousy gorilla suit with a fishbowl helmet, chasing after this poor woman hiding in a cave. I've never been able to watch more than about 15 minutes of that turkey!
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From: Robert.Jones59
Date: 9/6/2006 10:22:54 PM
Subject: Bugs and Clowns...
Ok I have two all time dumb/stupid/garbage/waste-o-money movies. You know the ones... the ones you rent because the original was good... or the dvd box looked interesting.
Starship Troopers 2: Hero of the Federation: I liked the first one... all campy and looked like it was made to be silly. But the sequel... OMG it was down right garbage, bad acting, illogical stuff happening, and goofy props. Save your time and money.
Mr. Jingles: Ok the cover had a scary looking clown (like the Killer Clowns from Outerspace kind of scary). The story on the box made it sound sort of interesting and my son likes seing creepy clown movies. Well I lasted about a whole 2 minutes with this one.I looked like it was filmed on with a 80's VHS camera. And the acting, well i imagine that the actor negotiation was like "hey billy, wanna be in my movie I am filming in the morning?".
I like weird movies but these took the cake.
Robert
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From: TAMMY.OWSLEY
Date: 9/10/2006 2:52:52 AM
Thats easy, dumb, dumb and dumber. I know..Jim carey is awesome but as much as i try I can not like that movie. I like road house though, patrick swayzee is just a bonus to the movie. Another selection of dumb movies would be all the friday the 13 movies or freddy crugar really anything that entails chopping people into pieces, i just dont get. I like a scary movie when its a good one..Silent hill was a great movie. Weird but i liked it. Oh yeah the rob zombie movies(house of a thousand corpses and ther was one more after that...oh my, something is wrong with that guy..
Tamara
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From: Jennifer.Swoboda
Date: 9/11/2006 6:43:02 PM
Subject: Re: "Next of Kin"-LOL!
OMG! Liam Neeson has to want to crawl in a hole every time they re-run this hillbilly flick! Can you imagine? Unfortunately, this is regarded as another classic here in Nebraska. I have had the "pleasure" of seeing it at least three times. My brother is a hillbilly (for real) and he LOVES "Nest of Kin" and "Road House". You set him up with some adult beverages and a block of Patrick Swayze and Sam Elliot movies and he's in heaven.
Jennifer Swoboda
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From: Ron.Berry3
Date: 10/18/2006 6:36:27 PM
Subject: Re: Your pick for the DUMBEST MOVIE EVER!!!
Yeah I apologize I like Roadhouse only for the soul reason I like to watch people get their butts kicked. Other than that the movie was horrible. The plot was weak but it was ok I suppose.
However my worst movie I have ever seen wuld be Waterworld starring and written by Kevin Costner. Now don't get me wrong I like him some what as an actor for instance his Robin Hood Prince of Theives role he played was outstanding. But he needs not to direct or write anything in the future.
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From: Jennifer.Swoboda
Date: 10/26/2006 8:06:47 PM
Subject: Re: My Pick for dumbest Movie isn't even out yet
This is so cool! Thanks for sharing the link with us! It is a pleasure to receive feedback from someone with first-hand knowledge of a truly bad flick.
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From: Patrick.Darnell
Date: 11/30/2006 11:26:20 AM
Subject: Re: Report from the Middle
This is funny... well maybe humorous, and if anyone does a fact check on me I claim memory fade!
This has to do with why we remember some things and forget others. I would like to set the record straighter. The Swayze’s are not, nor have ever been, Bad Boys.
I played football against Patrick Swayze in Houston high school ball. He was at Waltrip, when I was at Lamar. He was a linebacker, my job as offense guard was to detain him as much and as often as I could, which I did easily with joy.
My connection to Swayze’s: Official Patrick Swayze International Fan Club His mother Patsy Swayze is a well known choreographer of among others; Urban Cowboy, Thelma and Louise and Letters from a Killer) ran a huge dance studio, where my sister Sylvia religiously went to class in the 60’s. My sis is a great dancer for it.
Patrick and his brother are not bad boys in any stretch of the imagination... and that is why their movies suck. I am just an average schmuck, so that has to hurt, eh?
For instance: This is the list of Patrick Swayze DANCE SCHOOL OF COMPANIES: Houston Jazz Ballet Company, Harkness Ballet Theater School, New York; Joffrey Ballet Company; Eliot Feld Ballet Company via his international fan club site.
I think Patrick S. had to quit football due to his career... or something. I just know I missed the opportunity smashing him the next year when we played Waltrip. Patrick's brother, less famous, taller was skating the Houston Galleria Ice Rink one night 1970-ish when I and my sister and others were there ice skating. I skated up beside him and said "my sister goes to your mom's studio.” He replied "Oh, yeah?" Then I said I was having trouble ice skating... and he said: "You just move... let your body move, and he showed me extremely gracefully how to move the body and the feet naturally follow." Of course I was there to get his attention for my older sister, but I remember him as a genuinely nice guy, lanky but extremely graceful.
Too bad Swayze can do no better than play a part he is not suited for. He should be doing re-makes of Ginger and Fred movies.
My conclusion: Patrick Swayze was in a music video about Roxanne?? Or sort of a Jet/shark street fights knockoff. He was great in that role. The girl I recognized from the Swayze Studios, she was a bit too classy for the role in the music video... but those two should never have separated. Actually I think she might have married him; they would have danced their way to the 21st century. Dance Fever; American Idol; Celebrity boxing!!!!!!!!!!!!!! Reality shows!!!!!!!!!!!! CTUOnline~/... instead Swayze is a cross-dressing , lonesome broke cowboy, serial killer on death row. I cannot believe the Swayzes aren't among the incredibly rich walking self-loathing today, 35 years later.
P. Swayze is one out of about five millions of us who are famous for no other reason than we grew up strong, married the right person, had great kids cars and dogs, and pay our taxes. I cannot relate to Swayze's roles in movies. Something needs to be said for working class and how it is not represented anywhere. I cannot remember a working class actor since....? The movie career of Swayze: what a waste of time and talent.
That's my report from the middle.... here in Bryan, Texas, "...where the women are strong, the men are good-looking, and our children are all above average." Patrick Darnell
Swayze MOVIES: This is scary to think about:
Skate town U.S.A. - "Ace" 1979
The Outsiders - "Darrel Curtis" 1983
Uncommon Valor - "Kevin Scott" 1983
Grandview U.S.A. - "Ernie (Slam) Webster" 1984
(Patrick and Lisa choreographers)
Red Dawn - "Jed Eckert" 1984
Youngblood - "Derek Sutton" 1986
Steel Dawn - "Nomad" 1987
Dirty Dancing - "Johnny Castle" 1987
Tiger Warsaw - "Chuck (Tiger) Warsaw" 1988
Road House - "Dalton" 1989
Next of Kin - "Truman Gates" 1989
Ghost - "Sam Wheat" 1990
Point Break - "Bodhi" 1991
City of Joy - "Dr. Max Lowe" 1992
Father Hood - "Jack Charles" 1993
Tall Tale - The Unbelievable Adventures of Pecos Bill - "Pecos Bill" 1994
To Wong Foo, Thanks for Everything! Julie Newmar - "Vida Boheme" 1995
Three Wishes - "Jack McCloud" 1995
Letters from a Killer - "Race Darnell" 1998
Black Dog - "Jack Crews" 1998
Forever Lulu (aka Along for the Ride) - "Ben Clifton" 2000
Donnie Darko - "Jim Cunningham" 2001
The Green Dragon - "Sgt. Jim Lance" 2002
Waking Up In Reno - "Roy Kirkendall" 2002
One Last Dance - "Travis MacPhearson" 2003
(Patrick also Producer)
11:14 - "Frank" 2003
George and the Dragon - "Garth" 2004
Dirty Dancing: Havana Nights - "Dance Class Instructor (cameo)" 2004
Keeping Mum - "Lance" 2005
Jump! (filming completed June2006 - now in post-production) - "Richard Pressburger "

What do you want for Christmas on your Planet?

We need a break-through. Let's make a splash; don't forget it's summertime somewhere in the world.--9:01pm
PATRICK.DARNELL: Please fill out the following information for Santa Claus: Gazillionaire Worksheet II
A. At the start of turn #6, record the following from the menu of the planet you are on.
1. Name of your company:___________________________
2. Name of the planet you are on:______________________
3. Cargo - identify the cargo on your ship by looking in the “marketplace”:
________________________________________________
4. How many tons of cargo are you carrying? ___________________
5. How much money have you got? (Don’t forget to count any money you
have in the bank)
______________________________
6. Do you owe Mr. Zinn money? (circle one) yes no
If “yes”, how much do you owe?___________________
How much interest did you pay last week to Mr. Zinn? ______________
7. Do you have any loans out from the bank? yes no
If yes, how much?______________ Amount of interest paid last
week:_____________
8. On the planet you are currently on, what is the planet special being offered? go to “explore planet” and then click on “planet special”.)--9:04pm

PATRICK.DARNELL: Final note and I will go: Especially submit how much you all are going to pay out...

It's Christmas Eve, and we are contemplating that million dollar idea, right team? Remember greater is to give than to receive. You all have my best wishes, and warmest regards for this, another Christmas Eve, 2006. God Bless you! >>PD

Report from the Middle

Eighty-seven countries were represented by persons who lost their lives in the attacks on World Trade Center. How human beings respond to challenges identify their benchmarks of strength, and their level of spiritual reach. The more than 2600 souls released from perishing victims of September 11, 2001, left behind survivors. So it seems many regions around the world including the United States have families and establishments who have been facing challenges to make sense from their losses.
Earlier this year my wife and I were in Manhattan and stayed only two blocks from ground zero. We visited the site at night when few are around. It is a yawning hole in the ground with a train station at the bottom. It resembles nothing either of us has ever seen before.
The 9/11 challenge, though well past, has taken strength in millions of survivors to locate what was destroyed; to find solace, security and new strength. I think survivors world-wide want strength because the question is on their minds: What then is the next challenge? For me the challenge is to identify my benchmarks of strength, and release myself for spiritual upgrade. PD

Legal Framework Essay: Making a Mole hill out of a Sand trap

Americans with Disabilities Act Case Study: Golf Handicaps
By Patrick Darnell

The Legal and Ethical Environment of Business

Read the case and discuss the outcome of the case, whether the holdings of this case could lead to unlawful excuses for discrimination in other settings and/or against other classes, and the ethics of incorporating the principles of this case into DWIInc's EEO/ ADA policy book and training manual. (Task Detail; 2006)

Introduction Golf man: Leveraged Leisure-tronics Case Study

A very broad discussion of ADA: in context of Reasonable Accommodation by Employers as required by Americans with Disabilities Act is reviewed here. Concerning application of Americans with Disabilities Act of 1990, to a consequence of nature: “first, whether the Act protects access to professional golf tournaments by a qualified entrant with a disability; second whether a disabled contestant may be denied the use of a golf cart because it would ‘fundamentally alter the nature’ of the tournaments.”

The vernacular of golf is fully bound in traditions and fairness of centuries of play of the sport. Today, in highest level of play there is the test of a regulation official tournament play called the “Q School” of sponsored competition.

The Public is allowed to visit sites of play, and watch four rounds of weekend golf from Thursday to Sunday. Golf carts as a mode to ambulate a course on the last two days is forbidden since 1997, in spirit of “starting from a completely equal point of departure for all the highest level qualifying players.”

That all said: 100 plus years history of golf has witnessed many modifications in equipment. The modifications will have transpired in more efficient equipment and mechanical modes of ambulation. Additionally, at present commerce power of golf in the USA affects 25 million golfers, with the four day tour generating approximately $300 million per tournament. Reason of existence is not about equipment, rather the rules of fairness, so says the petitioners and the dissenting judges.

“The basic rules of Golf, the hard cards, and the weekly notices, apply equally
to all players in tour competitions. ‘The Masters’ Tournament which is golf at
its very highest level ...the key is to have everyone tee off on the first hole
under exactly the same conditions and all of them be tested over 72-hole event
under the conditions that exist during the four day event" (Stevens, May 29,
2001).

Thus, first theory: Can equal play be affected by irregular modifications?

Equal play >> (not the same modifications)
(Not the same modifications) >> equal Odds
Equal odds >> equal play

In a self-sacrificing society like in the USA, what are odds of having a one good-legged golfer qualifying as a highest level golfer out of 25 million golfers? The odds are pretty against having high rankings, considering rarity and difficulty in having only one leg.

Also, what are odds of equal modifications in ranks of professionals, with some portion of $300 million per tournament at stake? That dollar figure is from not only commercialization, but in endorsement of TV exposure of garments and golf gewgaws that Professionals use in tournament.

Someone, someday in a high level future golf tournament is going to have only one good leg and uncanny modifications to help him or her walk or ride the course, regardless the odds of equanimity. And all those gizmos will be for sale at your local retailers’ after seeing them on TV all weekend.

A Legal Framework

The professor teaches that the framework is enticingly familiar in each case of petition against modification of rules, in the presence of extra high commerce. Professor asks: “Is it legal; is it ethical; is it good for the whole?” Society at large is not selfless, rather motivated.

“Whether happenstance events are more or less probable than the likelihood that a golfer afflicted with Klippel-Trenaunay-Weber Syndrome would one day qualify for the NIKE Tour and PGA Tour, they at least demonstrate that pure chance may have a greater impact on the outcome of elite golf tournaments than the fatigue [pain differential]resulting from the enforcement of the walking rule (Pg. 9, of 27)

Theory two: Is golf a Game of odds with many variables? Consider this flow chart:

Equal play >> Golfer >> one-legged handicap >> chance to make good Tee off >> chance to make good, efficient, shots to hole >> chance to sink ball in hole >> chance to make fewer shots than competing high level golfers >> qualifying for PGA... For goodness sakes

...Just qualifying for PGA = equal play

Discussion of the Case

The court case of PGA Tour vs. Casey Martin, the petitioner came to illogical conclusion based on the negative of irregular modifications we see in the first theory. Our handicapped golfer, C. Martin, with one good leg, qualified as a cart rider golfer. He could not compete per the rules of no carts in final rounds. The petitioner thought: “The essence of the rules of highest level of golf was smeared, the rules were stretched, and the selflessness of equal competition became biased.” Legally, the petitioner is correct; C. Martin does not qualify for the job of walking “hard card” finalist. “To be sure, waiver of an essential rule of competition for anyone would fundamentally alter the nature of petitioner’s tournaments.

In context of the second theory above: Was it ethical to let C. Martin golf in the finals? In context of pain differential to play in the finals, Martin who cannot walk the course will be in a similar amount of fatigue in the course progression as the fatigue of those who walk.
Get it? The golf cart is a high tech crutch for a severely handicapped, disabled athlete, as much as a “Carbonized Max Aluminum-Headed Driver golf club” is a crutch to the less strong player, who can putt, but cannot drive. Modifications are arbitrary.

Discussion: ADA -- Title III of the ADA prescribes as a general rule

“No individual shall be discriminated against on the basis of disability in the full and equal enjoyment of the goods, services, facilities, privileges, advantages or accommodations of any place of public accommodation by any person who owns leases sub-lets, or operates a place of public accommodations (42 USC 12182).”

Please note that “public accommodations have been defined in terms of 12 categories,” and includes specifically “golf courses (footnote 24, id).”

Is the modification good for the stakeholders?

The stakeholders are mentioned as both the owners of the golf course and the highest level players competing in the tournaments. The chance to view the event both live and on TV makes the commerce power limitless. Therefore, what’s good for the golfer [could be] what’s good for the public [could be] what’s good for the golf course owner.
I think that is why courts ruled against walking rule of the petition. “The walking rule that is contained in petitioner’s ‘hard cards’ based on an optional condition buried in an appendix to the Rules of Golf is not an essential attribute of the game of golf.”

Summary of Case Context Discussion: Fairness

In aftermath of court tested petitions, we the patrons, the curious and genuinely strident are left with the opinion of the court to read and ponder in secondary research. To guide oneself through tides of opinion, to gain a smidgeon of knowledge depends on questions asked, and applications of ethics, morals and values, in answering those queries.
It never ceases to amaze what lengths Americans will go to determine effects laws have on the individual. The entire lengthy debate in the record focuses on consequence of participants, spectators, and owners of events, to determine fairness to all.
How can the ADA be applied to this and other cases?

“Its application to petitioner’s tournaments cannot be said to be unintended or unexpected [because] even if it were, ‘the fact that a statute can be applied in situations not expressly anticipated by Congress does not demonstrate ambiguity. It demonstrates breadth.” (Pennsylvania Dept of Corrections v Yeskey, 524 US at 212)

“But surely, in a case of this kind, congress intended that an entity like the PGA not only give individualized attention to the handful of requests that it might receive from talented but disabled athletes for a modification or waiver of a rule to allow them access to the competitions, but also carefully weigh the purpose, as well as the letter, of the rule before determining that no accommodation would be tolerable Justice Stevens; May 29, 2001).”

Conclusion: Personal Opinion on Proportion

The Appellate Court posted no opinion. My opinion is this: both the employee and employer now have the burden of tweaking every job description and job design. No more can the subjective rule of thumb be used to identify and promote employees. I believe the commerce power over rode the rules in this case, but the summaries were split.

Thus, a once successful golfer who has unfortunately lost use of one leg could pose a certain hazard or danger to himself and the assembled at the work-place. If the golfer is leaving tire tracks all over the course, and injury occurs because the other golfers find swooshed turf in the fairway, and thus lose strokes, then the context of diversity compliance in the workplace is defeated. The warranted core competency of the company is compromised.

References / Notes / Persistent Links

ADA Overview, (n.d.) Retrieved on September 23, 2006 from deed state mn us rehab
reasonable
Find Law, (2002) Retrieved on 25 September 2006 from caselaw LP findlaw scripts getcase
Jennings, M.M.; (2006) Business Its Legal, Ethical, and Global Environment, 7th edition, Arizona State University, 2006
U.S. Equal Employment Opportunity Commission; (n.d.) the ADA: Your Employment Rights as an Individual with a Disability; retrieved from website eeoc gov, September 25, 2006
US Department of Justice; (2006) Executive Order 13271, retrieved September 26, 2006, from usdoj gov dag cftf execorder

There may be no joy in Japan for JavaJoy

Patrick Darnell

Select a region of the world (not North America) where you feel a market for high-end coffee brewing equipment exists. Beginning with your knowledge of domestic data sources, research your selected region using the Cybrary and the Internet. Summarize your search strategy and research results.
Hank has doubts that funds will be available to contract with an external research organization. He asks if you would be able to perform adequate marketing research by yourself using information on the Internet. (CTUOnline: Task Detail 2006)

Title: JapanJoy

Introduction

Budding, embryonic and emerging describes Japanese coffee-brewing markets enticing JavaJoy to pursue. The Japanese population buying attitudes may be transforming a little toward convenience-seeking, departing past Spartan, Zen, humble-seeking. I ask is there available to JavaJoy international research basis supporting growth potential for USA based retail groups in Japan? Pieces here and there, scattered about, make the toil high priority and labor intensive. The mission to discover associations, institutions, societies, editorial boards, and efficient subscriptions is to reckon the deeper grounds for growth.

I have found shopping out functional marketing tools for international ventures for independent region Japan, claims high prices. Sprouting practical sources from very start is easier said than done.

Contriving limit hypothesis’s about international regions, like Japan, often come out as conjecture, biased and otherwise less-than qualitative sourced. Tunnel vision opinions and ambivalent generalizations come ready-made from incomplete history, and stilted associations stemming from one-sided interviews during, say, post-war reconstructions. If quantitative documentation exists, it is embedded in research techniques that are patent process of international marketing researchers. It is difficult to wrestle from multinationals what is their livelihood.

Technique for marketing research outside USA has many implicit land mines, and explicit barriers. If a successful marketing researcher, like Kraft International, Nestle and perhaps Hilton were actually sharing freely its international coffee sources and supply business information on the internet, those groupings would be soon out of business. So multinational corporate effectively builds a moat around a fortress for itself.
Just as JavaJoy is unwilling to post names and addresses of its entire supply chain for all to see, also others humbly take a back step to sharing information over the internet. In a catholic case for JavaJoy Inc, making sound judgments’ about sectors outside USA, less is not more. If JavaJoy does not expect funds enough to hire a successful international marketing group, it will have to wait until it is better suited financially.

Discussion: Coffee is 99% H2O

As a jump off point, I ask: what is the condition of the tap water in Osaka, Japan? Information is embedded in research techniques that transcend browsers we use everyday, but somewhat obtainable up to a point. The first stage search is “potable water, Japan, Osaka...” and produces good results. For instance:
Freshwater supply is the most important prerequisite for sustaining human life and achieving sustainable development. UNEP-IETC, In May 1991, UNEP's Governing Council took a decision to further strengthen UNEP's role in sustainable urban and freshwater basin management by calling for the creation of an International Environmental Technology Centre (IETC). The Centre was inaugurated in October 1992 in Japan and its offices in Osaka and Shiga officially opened in April 1994 (UNEP, 2004).

Tap water is the main ingredient of fresh-brewed coffee. Water quality may influence buying impulse of the potential JapanJoy consumer. In European sectors a record reports:

“Wyndham James, Progreso's managing director, said: ‘We definitely think there is room for us in the market. This is a bona fide commercial venture. We will be launching smart, contemporary outlets that provide consumers with fantastic coffee and help growers through ready-made retail outlets’" (Economist; 2006). Progreso has a unique process that “helps growers.”

Therefore if I ask: what is the condition of tap water in Ethiopia, because much coffee is grown in Ethiopia, interesting combinations appear in non-commercial web-sites.
Martin Walshe, Senior Water Adviser at the UK Department for International
Development (DFID), said:

"The importance of water and its fundamental contribution to sustainable development is now recognized, but the contribution of water to poverty reduction will only be realized if it is set in the broader context of social and economic development and environmental improvement. At a regional level groundwater is of huge importance in Africa, Asia and Central and South America.
Nationally, countries from Palestine to Denmark are dependent on groundwater and
examples of local reliance can be drawn from Mexico City to Ethiopia" (Vanguard
June 10, 2003).

Surprisingly, loops of strange coincidence do not stop there. My next limiter in topic search is of course a huge coffee middlemen Starbucks, who is in today news being sued by Ethiopian coffee growers.

Abstract: This article describes a dispute between the coffee giant Starbucks
and Oxfam. The Fairtrade movement to certify ethically-grown coffee has caught
on with consumers, so when Oxfam accused Starbucks of cheating Ethiopian
farmers, customers responded angrily. Starbucks denies the charges and counters
that it buys more Fair-trade coffee than anyone. (Economist; 12/2/2006)

At this point in finding a good source for Japan coffee buying habits, a counter-productive issue interrupts continuity. Researching a sector market for international expansion requires “Buy-in” to numerous associations, organizations, watch agencies, and providers of organized research nickel and dimes marketing effort to death.

Every internet site introduces persistent links and notes one can investigate, but for a fee. Not everyone is librarian science intellect, and many searches lead to many dead ends in secondary sources. I venture to concede doing international survey in-house is counter-productive, because quantitative primary research is needed, opposed to secondary Internet style analysis. This concludes my introduction; are there any questions?

So, the question becomes “How difficult is it to identify a regional coffee buying behavior?”
1. Were you able to find useful sources of data on the buying behavior for your product in that region?
Key consideration: The stakeholders and owner are not confident enough to spend funds on a qualified international market research partner; I refer to as Marketing Research Consultant, MRC.
Confidence is low already. How is some not-so-familiar aspect of secondary research somehow going to improve confidence? Yes, I have found some useful sources of data to further discourage forming a JapanJoy branch. It is difficult at this time to find useful secondary sources for coffee buying behavior in Japan.
Scouring the various sources, has initially given little more than antagonisms, and self-loathing. Let’s go back to Kraft International. Kraft International campus was built as it stands today in Northbrook, IL since late 1980’s. Kraft Foods is built on a simple held patent of how to process ingredients to make cheese that is an altogether synthetic food group. The beautiful Kraft International HQ that they built is testament to a very successful united global market research effort. As I once applied there, do you think I even could get my foot in the door? No, I was not allowed even to visit their library. So I am reticent about Kraft sharing today.
If, unfortunately, wrestling information from Kraft Intl is dead-ending illusive, then moreover, giant multinational corporations everywhere are in various stages of winding down or introducing segment market coffee products worldwide, based on their costly, primary, and controlled group research. Any news released from a MNC coffee related marketing venture is stale tales. Kraft and others releases news only in self-interest, and why not?
Furthermore, as mentioned the push-back is also energetic as poverty-stricken regions looks for criteria guiding real-time futures. It turns out Ethiopia is trade-marking its “famous brands of beans” in the faces of the middlemen, Starbucks, who skirt around new policies like Fairtrade.

Discussion: no JapanJoy

I strongly regard Japan is never going to buy retail coffee paraphernalia from JavaJoy International since Japan is effectively investing much in Ethiopia’s potable water and sanitation recovery. Ethiopia therefore will no doubt become a first level trade partner with Japan. It will supply raw food to its benefactor, including coffee bean, with its new irrigation and sanitation systems, developed by Japan for its own CoffeeJoy Luck Club retail markets.

2. Did you generate enough data to support a strategic initiative into that region?
Key consideration: What makes a culture drink fresh-brewed coffee?
The recent market testing activities of the Oxfam Organization and its new partners is in advance of JavaJoy International bid for the Japan independent sector market. There is no strategic initiative to enter Japan coffee products market with retail products. The only way in is with raw beans or OEM patents. Japan traditionally controls imports in the Nippon Kiritsu, meaning umbrella of MNC that is Japan industry. If new generation Japanese want fresh-brewed coffee, Nippon will control its own bean and water.
If JavaJoy has OEM strategies and introduces a patent for brewing, then the Nippon Kiritsu may address the possibility of allowing coffee related imports. JavaJoy might be called in to collaborate.
Should there have been one good source that correlates JavaJoy in its JapanJoy International storming for the in-house marketing team, that search will have included joining the fee-based following Japanese internet sources: Associations · Trade Councils · Events and Shows · Trade Magazines

A better search will have included additionally access to primary search:
International consumer Research, Product life cycles, Ability for Regional consumer affording JavaJoy gourmet coffee systems

At this juncture it may help to show the actual regions as segmented in UN based
documentations. What are the global Regions? Global regions are loosely defined
as “a synthesis of country clusters...” where Japan is an independent relative
member. The USA is included in the Anglo Region (Griffin, Pustay, 2006):
Regional Clusters:
· Anglo · Latin America · Germanic · Latin European · Nordic Near Eastern · Arabian · Far Eastern
Independent clusters:
· Brazil · India · Israel · Japan
(Griffin, 2006, p 103)

3. What is your recommendation to Hank on how to research the international market?
Key consideration: Going International is at what stage of actualization for JavaJoy Inc?
It is common for Owner/ Managers to fail to set deadlines on all decisions and if made rarely stick to them. In our case finding missions, for best region has no time limit stated. The imposition of due dates is however mandatory for the research of going international. Because the event is costly and demands much attention, due dates are more critical.
The Marketing team led by the research must enforce push-back and delegate tasks, and schedule steps leading toward obtainable objectives. Recommended for now is to say marketing research for incursion of Japan should be tabled. No more valuable time should be spent on Japanese buying habits. Further work in this sector is counter-productive. Other international regions will prove more conducive to JavaJoy Inc middle market temperament.

References:

Brussels, (23 August 2006) European companies set to increase their R&D Investment over the next three years, Commission survey shows

Economist; 12/2/2006Storm in a coffee cup, Vol. 381 Issue 8506, p66-67, 2p, 1c Article COFFEE FARMERS ETHIOPIA STARBUCKS Corp. DUNS Number: 030327733 OXFAM Organization FAIRTRADE Foundation

Griffin, and Pustay (2006), p 103, Simcha, Ronen and Oded Shenkar, Clustering countries on attitudinal dimensions: a review and synthesis, Academy of management review, vol 10, no 3 (1985) p 449

Nicola, Clark, (11/15/2006) Tassimo scales back work after sales Disappoint, By: Clark, Nicola, Marketing (00253650), 00253650, 11/15/2006 Database: Section: News Kraft is slashing marketing activity for its Tassimo coffee range following poor sales.

UNEP Gigiri, (11th – 13th March 2003) UNEP / DGDC / UNESCO / UN-HABITAT / ECA ASSESSMENT OF POLLUTION AND VULNERABILITY OF WATER SUPPLY AQUIFERS OF AFRICA CITIES Benin, Burkina Faso, Côte d’Ivoire, Ethiopia, Ghana, Kenya, Mali, Niger, Senegal, Zambia LAUNCHING WORKSHOP Nairobi, Kenya,

Vanguard HEADLINE: (June 10, 2003) Nigeria; UNEP Urges Action to Better Manage the Globe's Groundwater’s LOAD-DATE: June 10, 2003

GI, Going International

By Patrick Darnell
Your presentations were very well received. Yet, having no previous work experience with moving into international markets, you think it might be best to contract with an external service to research international markets. In the discussion board, meet with your marketing team and discuss the following challenges ahead of you. (CTU, Task Detail; Dec 2006). Consider and discuss the following:

Title: Going International, GI (SAP; 06/01)

1. What are the key considerations in choosing such a partner?
Key consideration: Is it profitable and will it add value?
Most USA based companies go forward in international markets because costs of materials, components, assemblies and real estate often is less than in US. In JavaJoy desire is to “look” at international opportunities and risks. Could it turn out that the firm has a high “ratio of outsourcing?”
Paul Strassman says, “A company’s outsourcing ratio [is] defined as purchases divided by sales...” The worksheet Strassman provides “only indirectly computes amounts a company purchases.” For most company decisions to Going International, GI, effort is related to “basis for decreasing taxation” liabilities (Strassman, Paul A; March 2005).
Without more contextual information, reasons for owner Hank Sanchez’s brainstorm to go international is assumed to “add value via tax savings... and that includes payroll, depreciation, cost of interest and taxes, plus all profits”(Strassman, Paul A; March 2005).
2. What would you expect of them?
Key consideration: “What portion of its internal business controls” is JavaJoy willing to give up for international growth (Para. Strassman; March 2005)?
Strassman warns “Unfortunately, none of generally accepted accounting or financial reports reveals how much a company has placed its business functions in hands of suppliers.” I find international expansion to be a natural evolution for JavaJoy GI. I also believe there are numerous suitors vying for opportunity to share in risks, costs and profits of the coffee brewer.
Would the future partner be very willing to divulge annual expenses and its debt or litigation, in transparency as known in negotiations? Transparency on JavaJoy’s side is “labor and directly related expenses, depreciation costs, interest costs, non-op costs minus expenses, special income, subtracted losses, income taxes, and other income” (Strassman, Paul A; March 2005).
Costs divided into the net sales will give a ratio: if it exceeds 50% the ratio will have meant JavaJoy GI releasing greater portions of control to suppliers international or otherwise.
Determination by using risk aversion ratios is the best way to approach an outsourcing market research partner. It will set the grammar of negotiations when expectations are reviewed with prospects.
3. How would you go about finding such a partner?
Key Consideration: Where does coffee come from?
The “innovations in global commerce have lowered costs and expanded the reach of purchasing transactions” means JavaJoy GI probably has already trans-national pipelines (Strassman, Paul A; March 2005).
Chief Information Officers are key personnel for deciding on an international research partner. Innovation in information technology is a major indicator for merging with any other company. To be a “strategic” partnership, JavaJoy GI will be obliged to look at costs of “intra-organizational matters from those that deal with suppliers to customers” (Strassman, Paul A; March 2005).
Once biggest and best, and most efficient supplier is found, JavaJoy has opportunity to find out if they are involved in international market research or have it in their sights. Outsourcing market research is a very good item for opening up vertical markets with their new prospect. Also cost reductions can be realized as the relationship becomes more transparent.
4. What would your selection criteria be?
Key consideration: So far high price of JavaJoy Inc products has limited growth.
“The JavaJoy product line is very well known and highly respected in coffee industry but, due to its high price JavaJoy has had limited success” (CTU, Task Detail, 2006). Selection for a GI partner is based on the vision statement Hank Sanchez, JavaJoy Owner, has developed. Marketing forecasts will have included research into these categories:
· Company must grow
· How can this growth be accomplished
· What are possible alternative approaches
· Which are best strategy/ approach
· What growth can be anticipated
· What are threats to growth
Moreover, ultimate decisions concerning “how to grow” constitute strategic planning; providing accurate and timely information, and supporting strategic planning process. To provide the answers, the potential partner must appear willing and able to provide and deploy control for gathered data and developed information about:
· Current market size
· Growth potential
· Buying habits
· Distribution channels
· Competition
· Cultural diversity
· Costs versus added value
5. Is marketing research process you have learned applicable partly or wholly in this JavaJoy GI effort?
Key Consideration: With his new market growth vision as the driver, Hank wants to “recast his 5-year strategy to take advantage of expanding markets,” and has decided international incursion is a remedy (CTU, Task Detail; Dec 2006).
Discussion: Learn > Plan > Deploy
Learn >> we have been learning frameworks of market research, and those lessons will provide structure to facilitate as we search for an international research partner. The firm is not looking for another middleman partner, as JavaJoy GI is already high priced. The method then is in applying what has been learned to what will be international strategic planning with all contingency. Define general research areas as primary and secondary. Qualify proposed questions for each area with qualitative research. Apply 6 stages of the marketing research process in extensive research.
Plan >> Clarifying the Research Question ~ Proposing Research ~ Designing the Research Project ~ Data Collection and Preparation ~ Data Analysis and Interpretation ~ Reporting the Results ~ (Cooper & Schindler, 2006, p. 86)
· Can JavaJoy survive in international high-end coffee brewing markets?
· What are trends in coffee consumption?
· How will competition measure up in international markets?
Deploy >> thus, JavaJoy GI will have found a partner who will have capacity in delivering:
• Product acceptance
• Coffee consumption
• Competition
• Regional analysis
• Global partnerships
• Financial
Marketing campaigns
• Primary Research
• Secondary Research
• Qualitative Research
• Quantitative Research
• International Research Companies
• e-commerce transactions
• Automated marketing campaigns
• Full reporting capabilities
• Surveys
• Interviews
• Internet Research
• Analyze
• Reduce
• Interpret
• Develop Website Catalog
• Recommend (CTU, DB; Dec 2006)
6. Is it more cost effective to do research yourself?
Key Consideration: Core Competency of JavaJoy Inc...
“Because of the ease of use of [International Financial Reporting Standards, IFRS] software, even students who lack technical expertise can work with the system in a structured way, and I can finally concentrate on my core competence as a physician, says Gerhard Polak, Manager and Publisher, on Going International”(SAP; 06/01).
JavaJoy GI can learn from every GI industry some fundamental lesson. JavaJoy is not an international marketing firm. Historically, JavaJoy takes bean and grinds and brews it to perfection.
I am certain that rummaging around for a suitor to partner up with is the only answer that will have most positive impact toward implementing growth and expansion visions of Hank Sanchez and JavaJoy GI.
Once its immediate business-system needs are satisfied, JavaJoy GI will investigate additional ways in which it can benefit from hiring consulting groups. The result will be praises for its professionalism and responsiveness to global outsourcing. JavaJoy GI will continue in its role as partner exploring how the solution can further improve its global markets doing business overseas.

References

Cooper, D and Schindler, P; (2006) Marketing Research New York, NY: McGraw-Hill Companies

CTU Online, (Dec 2006) Small Group Discussion Board, MKT350-0604B-03, JavaJoy Inc

CTU Online, (Dec 2006) Task detail, MKT350-0604B-03, JavaJoy Inc

SAP 50 077 808; (06/01) GOING INTERNATIONAL Business One Promotes Medical Training, sap com contact sap

Strassman, Paul A; (March 2005) Outsourcing: what ratio is right, Baseline, 2001-2006 Ziff Davis Publishing Holdings Inc, baseline mag international

Opportunity or RisK? Data Mining: Privacy, Compliance and Data Flow

By Patrick Darnell
Managing Project X Opportunities and Risks

Introduction

Use of this Framework for the discovery of Innovation, Opportunity and Risks scan will help in deciding if the supply chain is full, or not, of opportunity and risk for improvements in risk management of Project X:

• Uncover and prepare for opportunities/ risks
• Understand opportunity/ risk
• Identify opportunities/ risks
• Evaluate new products and services
• Assess internal capacities to excel in schedule, assembly and delivery (paraphrased, Power Decisions Group, Inc. Dec 2006)
  Use tools such as:
• Online, wireless local area networking
• Phone, Mail, Surveys
• Hybrid Methods, Focus Groups
• Qualitative Methods
• Quantitative Methods

"Services for the public are designed so there is one route to perform multiple tasks with different agencies.” Gary Robinson, Washington CIO

Discussion: Opportunities

Several opportunities stand out. The following list is made in hopes that savings can be multiplied throughout the whole Project X.
1. Assembly Revisions
Major Innovations discovered by work teams while assembling the prototypes may qualify as unmistakable revisions in the final builds. Savings from on job discoveries will be touted as major events of opportune and lead to earlier delivery of products, and greater ROI.
2. Internet Technology Advantages
Ripping out the wires and using wireless solutions to fulfill the gamut is today a security and networking management solution industry ideally situated for key providers.
According to a recent survey by Aberdeen Group, '88% of best-in-class service organizations view the connection between the field and back office as a top strategic priority. If your company doesn’t already have some type of communication solution in place — such as calling techs via cell phones or a scheduling and optimization field service data solution — it will soon. But your solution can be more than just connectivity between the field and the office. You can leverage complementary technologies to make the most of your investment" (Chapin, Khristen; October 2006).
3. Supply Chain
Unified just-in-time based delivery of piece parts and hardware can be the biggest opportunity to capture the imaginations of the work teams. In-the-field operations have opportunity to make a wish come true with the mobile voice over internet protocol, VOIP. More efficient onsite comm can boost the delivery of dwindling supplies, and ensure teams' efficiency when at the site of larger re-tools, or do-over’s, with VOIP.
4. Post PERT weighted averages analysis
After meetings to discuss worst case situations of major headings of the WBS, opportunity is abundantly portrayed in scarcity of resources. For instance if the total project is using up next years' entire supply of armored steel, what is available in the next two quarters of the next year. Then the major opportunity is to advise production of this condition. Opportunity does not always have to be dramatic. Many opportunities are simple good turn attitudes.

Discussion: Risks -- Let’s Call this Data Mining

Data mining -- finding gems of insight from sophisticated or basic analysis of your internal databases and WBS, and margin trend data -- is a key part in ...Development & Naming assignments, as well as New Project [Risk Management] Development.
(Power Decisions Group, Inc. Dec 2006)
The search for hidden risk elements is no less a savings when found. A dollar saved is a dollar return on investment. “Simply put, an analysis data mining effort searches for meaning and insight among the stacks of data and related data already within a project management organization. ...Thus, data mining is the search and the use of techniques that squeeze out meaning. Tools include advanced statistical tests and modeling, and the use of neural networks” (Power Decisions Group, Inc; Dec 4, 2006).
Consolidate the risks on a collaborative level and the “business as usual” in government contracts may be sarcasm of the past. Success breeds success in every knowledge base for Project X. Project management juggles expectations of states' and Uncle Sam and finally finds relief from more diverse companies' vying for a slice of government pie. Risk Management no longer means being locked in to particular vendors with only a self interest in pushing their own products, services or securities.
1. No Substitutions if untested, or not certified
In the search for austere methods for procurement of resources, there is a great risk in substituting materials. Testing may not be finished on some materials, or the testing is pending. Sometimes austerity may lead to incomparable solutions. The risk is in compromised performance, reliability and injury.
2. Security is at stake
With information being generated through the pipeline to executives outside the office, the underpinning of earlier wireless LAN was “vulnerable to security breaches and caused enterprises to be leery of the technology” (McAdams, Jennifer; November 7, 2006). McAdams reports: “’We’ve always believed management and security aren’t separate and distinct issues,’ Greg Murphy, AirWave Wireless.”
“’Balancing the needs of security and business-integration requirements is our biggest challenge,’ says Tom Jarrett, Delaware CIO" (Aitoro, Jill R; November 13, 2006). Jarrett says: “As more agencies want to collaborate, the data owners need a higher assurance of data [integrity] and its proper uses” reports Aitoro.
3. State of Distribution
While the state of distribution of products is “fairly status quo,” say the resellers and distributors, there may be hidden under radar, price creep due to fuel prices and other concerns that could bust smaller distributors, and Project X. For instance the often ignored distributors of the cutting-edge technology needed for Project X are not all-that-established. In fact the “up and comers” who provide innovative access to emerging technologies are small specialty distributors. These are the distributors to watch in the early deliverables of the high tech Project X defense systems.
4. Political Winds
“Regardless of what changes come with November elections, states are most likely to adopt proven success models” says Aitoro ...Such as “statewide data-center-consolidation initiatives” (Aitoro, Jill R; November 13, 2006). As government may struggle to appease the many stakeholders “influencing decisions, the change in political favor" is a major risk that could and will change the scope and funding of any federal or state projects. The best way to deal with political wind-shifts is to force the privates sectors to “do their homework, and take more time on risk issues, making for better partnerships” (Aitoro, Jill R; November 13, 2006, p15).
Collaboration by the companies that currently hold contracts, such as “McLean, Virginia based Northrop Grumman, San Diego based Technology Integration Group and Marketware Technologies in Sacramento” can move a project into completion by showing and proving cost savings of 30% in $100 million in contracts by these leading companies. That is a lot of risk management.
The idea is to circumnavigate the “bureaucratic process,” says Clark Kelso, CS CIO. “These were not just some general services that led to some leveraged procurements; we gave all agencies a chance to be involved in designing specifications and programs.” Surely, this will take the large out of the hands of the few.
References
Aitoro, Jill R; (November 13, 2006): By the time... government VAR, Feature, State of the states, P 9-12, GovernmentVAR com

Chapin, Khristen; (October 2006) Integrated Solutions, Three Steps to Field Service Success, retrieved date: 15 November 2006 WesP CorryPub %20PDFs ISM06

Kelso, Clark (November 13, 2006): By the time... government VAR, Feature, State of the states, P 9-12, GovernmentVAR com

McAdams, Jennifer; (November 7, 2006) Ripping out the wires, VARBusiness Tech Advantage Series, VARBusiness, article p 45-50, varbusiness com

Power Decisions Group, Inc. (Dec 4, 2006) San Francisco, Tools & Techniques

Ethanol

Is this read by anyone ?

There is a black hole absorbing a sun being captured by one of our telescopes. I almost had a cosmic thought yesterday. It was about size and probability, in relation to this planet and all of the other solid parts of the universe, which could be condensed into some small portion of the void of space, leaving much open space.

The same idea as putting all of the inhabitants of this planet in one spot on the rock. We could all fit on the Island of England with twenty square meters each. I think the lot I live on is about that size. There is a lot of open space. As I drive up and down the highways and byways around Houston, I am always intrigued by the open spaces everywhere. Not beautiful to the Olympic committee, but definitely nothing but miles and miles of a Texas that only Texans, native and adopted, can appreciate.

Well, I was concerned that I misplaced this invitation to the blog.

The word out is to use available land to grow poplar trees instead of corn for ethanol. They produce something 2.5 times the raw material. The hybids grow very fast.

I guess I'm out. See you.

d2r2

If We Were All Here It Would Be Too Full

What the heck is this space for?

This is the space for MooPig Wisdom, you big dummy.

Dear ones,

I was going to raise a family and be the guy outside working on the tractor.
Instead, the family raised itself and I'm the guy sitting here typing on the blog.
Well, I type a little slow. It takes me some time to get going and I started late.
Just worked 11 hours at the retail Christmas store. I came to Mom and Dad's for some of Dad's stew and Carl's Corn chowder before I go back home to walk Vinnies cat. He is getting good at it.
Mug of stew almost got me back to normal.

Love, Dave

Global Position Mission

Charter Member RED Team

Opportunity Abroad: Must be targeted
Following the Basics of Principles of Marketing, global or anywhere in the universe, Customers and Markets are made of these things:
Product
Distribution
Promotion
Price
Introduction: Global Position Mission
Somewhere in the infinite body of knowledge that is market research may lay the answer for any business success in the face of adversity. The three I's of success are innovation, ingenuity, and indomitability. The Owner and Stakeholders are pushing the boundaries of technical innovation for exploring holistic systems, devising and executing business strategies and goals. An ideal of successful marketing in global terms is the determination propelling JavaJoy Inc forward in its business. Consider these tips and tools for global strategy decisions, in context of partnering with Multinational Corporations, as means to JavaJoy Inc’s future home.
Questions to Consider
How resistant is the owner and stakeholders of JavaJoy to doing business completely differently, with a new partner?
Is the current domestic business of JavaJoy resistant to change greater in scale than the pressure of urgency to start plans for global expansion? Or, is the executive willing to spread the news to its present workforce?
Is the path to global expansion brave, determined, and impossible to defeat or paved in risk to frighten and dissuade?
Those suffering risk aversion are not the first choice for starting foreign business strategies, or partnering with. Is the firm ready to recruit new people?
The development of business strategy from a position of strength will propel the firm into the international markets they desire. Preparations must be done with least disruption possible. Is the firm willing to play a subordinate role in this mission?
Some Companies that are already in the country of choice, such as Hilton is with its "370,000 rooms worldwide with catering services" make the transition easily. The question is "How does Hilton forecast global demand for its product and services?"(EWeek; June 19, 2006).
Hilton "imports data from six systems into one data warehouse that requires 7 million rows, running on Microsoft SQL Server 2005, and analyzing 1.4 million records a day" (2006). How much buy-in is JavaJoy willing to front in IT and other system upgrades?
Is JavaJoy willing to re-define its business in context of global partnership? Thus, like Eric Lundquist says: ...some claim all the talk about 1.0, 2.0, and 3.0 versions of anything is simply marketing spin ...I argue that a new set of characteristics does require a new definition. (EWeek; June 19, 2006, Pp. 10)
Does JavaJoy Inc require alignment with their own markets before taking on a partner? If so these will be asked of the potential partners: Ask four key questions, that are similar to all previous primary problem areas:
What do we know now about our markets, our market opportunities, and our own strategic and marketing goals?
What are the best marketing and operational opportunities as we understand them now?
How can we frame our marketing and strategic options based on what we know now?
What do we need to know that we do not know now -- about strengths, weaknesses, our products, our markets, and our customers?

How willing is JavaJoy to adopt a broad view of Marketing Intelligence? At (Blog)red we use the "Intelligence Platform with three components: data, ideas, and management drivers." Will JavaJoy compromise its quality standards for partnership privilege?
How willing is JavaJoy to pinpoint decision-making to drive market research objectives and design? How much share of cost in intense, primary research is JavaJoy willing to pay?
Even after shouldering expenses in primary research, is JavaJoy willing to pay for more to answer: Do we have solid marketing information, or is more funds for market research needed?
Does the partner being considered for global diffusion have a strong customer base of US citizens who are looking for the familiar as they travel to foreign lands as tourists and business agents?
Is the executive at JavaJoy willing to talk to enough firms until they find several with which they are comfortable? And, wait long enough to obtain background materials, references or examples of past work?
Decisions of the magnitude that JavaJoy is suggesting do not come without problems. As mentioned before, the elected company leaders, VP's, CFO, President, and the advisors who are on the tangent of global venture must identify the strengths within their business that makes transparency possible. Does JavaJoy believe Transparency is their position of strength?
Global leaders establish structured goals. Why structured? The goal as practiced must withstand both implicit and explicit threats abroad. The goals must be accomplished easily, and become the "open standard." Do the leaders of JavaJoy believe its Technology will be structured, as mentioned before, to support say, the first goal of "Creditworthiness?"
Having sufficient credit backed with austerity and technology is the first and most important tool in the toolbox. Does JavaJoy have in place technology that will cope with inflows/ outflows of cash in differing denominations?
Do JavaJoy's gathered planners make goals that in principle will thwart crisis and global hegemony or subjugation?
Can JavaJoy remain functional in crisis where there is interruption in cash-flows throughout the supply chain, and to creditors?
The analysis will most probably be inconclusive, but it is on record that the process is started. When JavaJoy Inc proceeds will it go with its advisors from say: "JP Morgan, Goldman Sachs or Morgan Stanley to ensure market makers have a common interest from the start (Strong, Norman; 7/12/2006)?"
Conclusion
In context of market research management the corollaries do after all exist between Basic Principles of Marketing and the impulse to find a partner for global incursion. The previous list of questions needs further refinement if a path to partnership is desired by the firm, JavaJoy Inc.
References
Lundquist, Eric, E. D.; eWeek, June 19, 2006; Ziff Davis Media, front cover, MacDonald, John go eWeek com web log
Vass, Will; VP, CIO Sun Microsystems, eWeek, June 19, 2006
Thompson, David; CIO Symantec, eWeek, June 19, 2006
Strong, Norman; 7/12/2006, How to default: a primer, leftbusinessobserver
Griffin, Ricky W, and Pustay, Michael W; International Business, a Managerial Perspective, fourth Edition, 2005, Pearson/ Prentice Hall, Upper Saddle river, NJ


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