Things, not strings: How Google’s new Hummingbird algorithm sets the stage for the future of mobile search | VentureBeat: "While Google has changed how it updates its search algorithm over the years, one thing has remained constant: a whole lot of ensuing backlash from search engine optimization (SEO) experts Hummingbird, Google’s latest update, is no exception. Officially launched last week, the new algorithm represents the biggest change to Google’s search functionality in 10 years — a fact that, perhaps understandably, has gotten more than a few SEO experts worked up. But Hummingbird is more than SEO — and it’s also more than just search. Here are a few takeaways."
'via Blog this'
To sum it up, it looks like this:
- Mobile is the future, so Google should be attuned to answering search queries in the most mobile-friendly way.
- People tend to be conversational with their mobile searches (“Where can I buy a new pair of underwear?”)
- Ergo, the future of Google search is mobile-focused and question-oriented.
Google has quietly retooled the closely guarded formula running its Internet search engine to give better answers to the increasingly complex questions posed by Web surfers.