What the Devil is Inflation Resistant Luxury Brands?

Jesus told me I have a Lazy, Brooding Spirit... but that won't stop me
Retrieved for Ed Porpoises by the iHerd at MooPig

Valued at over £5 million, this single chess set is the most expensive and luxurious game set in the world. Constructed in gold and platinum, it is set with diamonds, emeralds, rubies, sapphires and pearls.
[Try BOODLES LINK]

Have you ever wondered what the big deal is about inflation resistant luxury Brands?

Therefore, "discovering a holding company of inflation-resistant luxury brands" would be a cool way to invest in the rich who always get richer. Funny symbiotic idea, eh?

Ferengi rules of commerce and acquisition:
(First Twenty of 150) -- [SOURCE]

Number / Rule / Source
1 Once you have their money, you never give it back. "The Nagus" [DS9]
3 Never pay more for an acquisition than you have to. "The Maquis, Part II" [DS9]
6 Never allow family to stand in the way of opportunity. "The Nagus" [DS9]
7 Keep your ears open. "In the Hands of the Prophets" [DS9]
8 Small print leads to large risk. Legends of the Ferengi
9 Opportunity plus instinct equals profit. "The Storyteller" [DS9]
10 Greed is eternal. "Prophet Motive" [DS9], "False Profits" [VGR]
13 Anything worth doing is worth doing for money. Legends of the Ferengi
16 A deal is a deal... until a better one comes along. "Melora" [DS9]
17 A contract is a contract is a contract... but only between Ferengi. "Body Parts" [DS9]
18 A Ferengi without profit is no Ferengi at all. "Heart of Stone" [DS9]
19 Satisfaction is not guaranteed. "Meridian" [DS9], Legends of the Ferengi
20 Never place friendship above profit. "Rules of Acquisition" [DS9]

[ ... ]

Finding out some of these brands have been around for over 200 years, a company could have unbelievable pricing power. That means it sets its own margins...  [Try BOODLES]

And get this -- its costs could be in declining Euros while revenues come from the appreciating currencies of both emerging and established markets.

And in an inflationary era, a flight to "stores of value" -- like this company's tangible and timeless goods -- will only further strengthen the company's ability to generate handsome profits for its shareholders!

Now, MooPigsters, Go Find that company and report back here!