Theaters raise revenue and tensions by charging to show trailers - latimes.com: " ... "What makes this business run are trailers," said Chuck Viane, a former president of distribution for Walt Disney Studios. "When the right trailers aren't seen by the public with the right movie, that can hurt the box office." ... "
'via Blog this'
That's a heavy concept, movie trailer distribution in our modern era of Internet and Web. One movie company pays the theater to run its trailer, and it becomes a precedent. SONY Pictures paid to " ... advertise its comedy "The Animal" in front of the hit Universal movie "The Mummy Returns." That aberration soon became the norm, with pay-for-play accelerating in the last two years. ... "
If trailers become a profit maker for theaters, you know there will be a lot more trailers at the beginning of your favorite blockbuster movie. A trip to the cinema costs around $6 per person for just the ticket, that does not mean we want to see seven or eight trailers that are money makers for the theaters. Besides, a trailer runs about 3 minutes; that adds about 21 minutes to your theater stay.
Your 2 hour movie now becomes 2-1/2 hours long, or more. And, each trailer is preceded by its pandering and brutal bright green screen ratings, and anti-piracy stuff, to make sure your 13 year old or younger children are not watching the preview.
" ... As they [trailers] rose in value, the total number of trailers shown before a movie started going up. Three or four was the norm a decade ago. Regal and AMC theaters now run six or seven before every feature. ... "This is like punching in the numbers in the jukebox, and seven musical previews play short excerpts before your selection comes on. Eh?
Pretty soon the whole world will be like cable TV, with sixteen minutes of commercials for every hour of show.
" ... Theater owners charge more for the final trailer before a movie starts because, Neuman, chief executive of Verites said, "There's a big difference between how many people see the first trailer and the last." Verites is a Burbank company paid by studios to check theaters to see that trailers are being shown and that marketing materials such as lobby cards and standees are in place. (Ben Fritz and Richard Verrier, Los Angeles Times. February 19, 2013. LINK) ... "NEXT WEEK :: Movie Downloads and Piracy, no Charge ... just Kidding!