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Tuesday, February 08, 2011

MooPig's Audit Department :: $uper Bowl XLV

You better be loaded, because Super Bowl XLV has been projected to be the most expensive football game in history to attend.

In the past five super bowls, hotel rates on average have more than doubled from the same week in the previous year, and generally averaged more than $300 a night. The average rate for rooms available since the match-up was set on conference championship weekend is more like $512.

Game parking can range from $105 minimum to $1,250 for tail-gaters. Yes that is what it will cost to park your car for three hours at Cowboys Stadium.

Tickets will cost you between $2,435 for nose bleed seats to $9,500 in section C-134.

To put the prices in perspective, you should know that tickets to the first Super Bowl in 1967 cost $6.

You can get a suite for yourself and your friends. The suites range from $165,900 for field suites to $603,900 for VIP suites.

$325 to $380 for four days use of a full-size car.

The economy is down right? Obviously, not everyone is suffering equally. Next season the prices will rise again, and there is no telling how high.

"The good news is you still have time to get your new flat screen up and running before Super Bowl XLVI kick-off. (HERE)"
SOURCE  |  "Numerous aspects of the Super Bowl experience — especially those that are neatly quantifiable — tantalize beyond the deeply thought grunt/push/tackle analyses. Here are a bunch of ‘em. (Dobrow, Larry. Jan 31, 2011. Super Bowl XLV: Adding Up the Numbers CBS Money Watch)"
25 and 24 percent: The average increase of the SandP 500 in years where, respectively, the Steelers or the Packers compete in the Super Bowl, according to Capital IQ.
$23,729: Price of the most expensive ticket (as of 8 a.m. ET on January 31) available on the league-sanctioned NFL Ticket Exchange secondary market. The seat is located at the 45-yard line, nine rows up from the field.
$200: Price of a “party plaza” ticket to watch the game on monster-sized screens outside Cowboys Stadium. Hey, at least it includes parking.
$1,250: Price of admission to the Playboy Super Bowl Party, scheduled for Friday night of Super Bowl Weekend at the Aloft Hotel in Dallas — which has been renamed the Bud Light Hotel for Super Bowl week.

11.6: Exact length, in inches, of a regulation-size NFL football.
7: Approximate length, in inches, of Pittsburgh defensive end Brett Keisel’s beard.
19,499: Number of people who have “liked” Brett Keisel’s Beard on Facebook.

$13,796,000: Total 2011 salary of the Packers’ starting offensive line.
1,560 pounds: Total weight of the Packers’ starting offensive line.
$552.72: Price per ounce of the Packers’ starting offensive line.
$1,330.74: Price per ounce of gold, as of 8 a.m. ET on January 31.

$50,000: Estimated value of the sterling silver Vince Lombardi Trophy, crafted by Tiffany and Co.
$235 million: Money spent by Anheuser-Busch/InBev on Super Bowl ad time between 2001 and 2010.

90,384,615: Number of Bud Lights you could buy with that $235 million at Jerome Bettis’ Grille 36 in Pittsburgh.

216: Number of Super Bowl game balls manufactured in a 24-hour span beginning Sunday night, Jan. 23, at the Wilson Sporting Goods factory in Ada, Ohio.
54: Number of game balls that each team must deliver to officials on Super Bowl Sunday, out of its allotment of 108.

105,000: Estimated number of fans who will attend Super Bowl XLV at Cowboys Stadium in Arlington, Texas.

380,084: Population of Arlington, according to a 2010 U.S. Census estimate.

$1,198: Cost, before taxes and whatnot, of a room with queen-sized bed at the Super 8 Motel Arlington Southwest for both the Saturday and Sunday of Super Bowl weekend.
$152.95: Cost, before taxes and whatnot, of that same room at the same Super 8 hotel one week later.

1 and 8: Rank in merchandise sold on since April 2010 of the Pittsburgh Steelers and Green Bay Packers.
27: Rank, as of the morning of Monday, January 31, on’s list of bestselling ponytail holders, of “Green Bay Packers Green Ponytail Holders.”

1: Rank, as of the morning of Monday, January 31, on’s list of bestselling beach towels of “Pittsburgh Steelers Terrible Beach Towel.”
110 miles: Distance from Green Bay, Wis., to Baraboo, Wis. — home of McArthur Towel & Sports, where Steeler-simpatico Terrible Towels are manufactured. (The owner swears that he bleeds Packer green and gold.)

500: Number of Cheeseheads ordered from manufacturer Foamation between the end of the Green Bay/Chicago NFC Championship Game on Jan. 23 and the start of business the following morning.

2.63 billion pounds: Amount of cheese produced in Wisconsin in 2009, according to the Wisconsin Milk Marketing Board.

24.9: Percentage of those 26.3 billion pounds of cheese that was cheddar.
32.8: Percentage of those 26.3 billion pounds that was mozzarella. Talk about an upset.

40 minutes and 15 seconds: Amount of ad time during the CBS broadcast of the 2001 Super Bowl, according to Kantar Media Intelligence.
47 minutes and 50 seconds: Amount of ad time during CBS’ broadcast of the 2010 Super Bowl — an increase of 18%.

$2.2 million: Estimated cost of a 30-second spot during the CBS broadcast of Super Bowl XXXV, back in 2001, according to Brandweek.

$2.8 million to $3.0 million: Estimated cost of a 30-second spot during this weekend’s Fox broadcast of Super Bowl XLV — an increase of 27% to 36%.


Anonymous said...


d2r2 said...

Thanks MPW: Audit Department for the update. If not for the constant number crunching and watching the bottom lines from your staff, we might have a bit of a tussle being the "enemy of bombast" that we are.

The Packers beat the spread by two and a half points so we were able to see good ROI in the MPW: Investment Department. Our attention will shift to MLB now as spring training gets underway. New numbers will be forth coming as we share information with the staff in Las Vegas.

Everyones hard work and obvious love of the job insures 2011 will be over the top.

"It takes a whole blogspot to raise the standard."

MooPig_Wisdom said...

Enemies to the End, are we, of Bombast, brother.

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