The Guiding Light :: "The Daily -- inside Rupert Murdoch's iPad Newspaper"
Retrieves by Pat Darnell
"... [L]aunch of Rupert Murdoch's iPad app, the Daily. It represented a world of 'spectacle' media. A press conference at the Guggenheim museum, the World's Greatest Living Mogul live on stage, a budget of $30m and 100 staff. And all over New York's media community scrabbling to download it to their (usually flat) iPads. (Bell, Emily. 4 Feb 2011. guardian.co) ..."[SOURCE]
Magnus 38 " ... [T]here isn't a person currently employed in newspapers who doesn't want the Daily to be a roaring success"
All those of us who aren't employed in the newspaper industry however... ..."
Emily Bell " ... [F]rom the editor of a leading New York-based newspaper who I asked "Have you seen it yet?" several hours after launch. "No, I've been too busy with Egypt," he replied. Well, that told me. ..."
ammypam " ... It's just a product. Will we get the same coverage when a new flavour of crisps comes out?
Why are you giving Murdoch so much publicity? ... "
mespilus: " ... Why is the Guardian giving so much coverage to a sworn enemy?
Are individual journalists keeping their options open for career moves? ... "