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Saturday, February 05, 2011

The New PARADIGM :: "Look No Further"

MooPig Presents :: "LEAKED: AOL's Master Plan"

Go HERE and you will begin your journey of 58 Power Point Slides that explain the AOL "Master Plan." Good luck wid' that!

Here are some pages you must make sure to see:

  • AOL's goals.
  • How AOL Media is structured and responsibilities are divided
  • The daily, weekly, and monthly schedule for AOL sites.
  • AOL's traffic sources by type.
  • A chart showing how AOL sites depend too much on the homepage
  • The four types of "content generation processes."
  • The "content generation process."
  • AOL's tools for editors for "identifying high demand topics."
  • AOL's content distribution channels, by type.
  • What kind of content AOL wants on its homepage and how to get it there.
  • A screenshot of AOL's metrics page for editors.
  • How AOL builds cheap, Demand Media-like pages around search-friendly topics.
  • AOL's requirements for third-party traffic exchange partners

Comments: on Feb 1, said:
@Business Plan For BI: OMG!! What a convoluted plan. No wonder nothing gets done at AOL. Ever heard of Agile/Scrum!? WTF is a "Swarm Engineer"!?!?!? ROFL! Unbelievable! Tim should just give up and quit.

Eliot Spitzer on Feb 1,  said:
Now we know why AOL is still unable to get any traction. Armstrong and his crew have been spending all their time on the process and not results.

Timmy [Armstrong] apparently thinks the solution to everything is to hire an army of MBA's from Google to put together PowerPoints like this 58 page flow-chart extravaganza.

Pity the poor bastards that had to sit thru the meetings where this was presented. MEGO = My Eyes Glaze Over

Will there be a quiz for AOL employees on this deck? How the hell is someone supposed to remember all of this crap?

Fire the people who are paid to create the cutesy little mascot-like icons with AOL stamped on them. Page 14

Fire Timmy and his minions and hire people who can execute strategy ... not meeting makers and flow-chart dweebs. WAFJ!

Fonnt on Feb 4, said:
"... I think the difference here is that we shouldn't be surprised when AOL begins leading with stories titled like "How to Shop for Mesothelioma this Valentine's Day," "Protests for Cairo is Viagra," and "iPhone 4 Printer Cartridges Spotted in Vegas Hotel with Hookers." The SEO dictates the story. Rather than the story having any real relevance to the reader.

donbronson on Feb 1, said:
Thank you, AOL ... for laying me off last year - it was the best thing ever for my career (esp. the payout!), and it saved me from working in one of your labor camps, er, "Towns".

-- AND --
AOL ceased to be a part of Time Warner on December 9, 2009. The company declared an IPO on the 9th, under the stock symbol NYSE:AOL
Read more: HERE

AOL is an American global Internet services and media company. The Web company was started in 1985 as Quantum Computer Services (from the formerly defunct startup Control Video Corporation), offering an online service called Q-Link. In 1991, Quantum was renamed America Online (AOL). AOL was co-founded by former chief executive officer and chairman, Steven Chase.
AOL is best known for its online software suite, also called AOL, that allowed customers to access the world's largest "walled garden" online community and eventually reach out to the Internet as a whole. At its zenith, AOL's membership was over 30 million members worldwide, most of whom accessed the AOL service through the AOL software suite.
In April 2009, Tim Armstrong joined the company from Google as its CEO and chairman.
Read more: HERE
Too bad it's the year of the Rabbit.

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