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Media for World AIDS Day
World AIDS Day 2009
Dec 1, 2009
Universal Access and Human Rights
The - 'I AM' theme
Background
The World AIDS Campaign arrived at the selection of the theme Universal Access and Human Rights after close consultation with representatives of various constituencies, communications and media representatives of partner organizations, and friends of the World AIDS Campaign.
Why I AM?
Understanding HIV and AIDS from a human rights perspective can be difficult. Human rights are often misunderstood and can sometimes be seen as abstract ideals with not much practical relevance for real people.
The slogans for the World AIDS Day materials were designed to bridge that gap and underscore the importance of awareness of Human Rights.
Among the key slogans adopted:
Everyone deserves to live their rights
- I am accepted.
- I am safe.
- I am getting treatment.
- I am well
- I am living my rights.
Right to Live
Right to Health
Access for all to HIV prevention treatment care and support is a critical part of human rights. The aim was to provide concise, informative texts designed to illustrate the relationship between Human Rights and Universal Access. [SOURCE]
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