What does Mike Phelps endorse?I don't know....
Anything that he wants to??!
BATTLE CREEK, Mich. - Move over Tony the Tiger, here comes Olympic champion Michael Phelps.
The record-setting American swimmer will soon be appearing on boxes of Kellogg's Frosted Flakes and Corn Flakes.
Kellogg Co. made the announcement Tuesday. The winner of eight gold medals at the Beijing Olympics will be featured on Frosted Flakes and Corn Flakes boxes expected to be in stores by mid-September.
Battle Creek-based Kellogg says the images of Phelps that will be used will 
highlight some of the
most memorable moments of the games.
Phelps, 23, is a Baltimore native who has
lived and trained in Ann Arbor, Mich., in recent years as part of the University of Michigan-linked Club Wolverine.
A look at Michael Phelps' sponsors The Associated Press Published: August 18, 2008
Here's a look at the sponsors of
American swimmer Michael Phelps, according to his agents. They declined to specify the value of the deals.
Speedo USA — maker of swimsuits, a licensed brand of the Warnaco Group Inc.
Visa Inc. — the credit card company
Omega — luxury watchmaker that is a unit of Swatch Group AG
Hilton Hotels Corp. — hotel chain
PowerBar — nutrition bar made by Swiss chocolate maker Nestle SA.
AT&T Inc. — communications provider
Kellogg Co. — maker of Frosted Flakes, Cheez-Its and Eggo waffles
Rosetta Stone Ltd. — language learning software maker
PureSport — sports performance beverage, made by Human Performance Labs
SwimRoom.com — Internet site for swimmers
(Source: Sports and entertainment marketing company Octagon.)
Monday, August 18th 2008, 9:40 AM
Michael Phelps is all smiles after winning his 8th gold medal - which should lead to a big pay day from sponsors.
Michael Phelps' eight gold medals could be worth eight figures in endorsements and earnings, experts say.
"If he's handled properly over the next four years, he should generate in excess of $40 million," said Marc Ganis, president of Sportscorp Ltd., a Chicago-based sports business consulting firm.
PHOTO GALLERY: PHELPS
MAKES HISTORY IN BEIJING
PHOTO GALLERY: FROM GAMES TO HOUSEHOLD NAMES
The 23-year-old swimming champ from Baltimore had already made a splash before the Beijing Olympics, with $5 million in endorsements from advertising sponsors.
His come-from-behind, split-second win in Friday's 100-meter butterfly race - which tied Mark Spitz's 1972 record of seven gold medals in a single Olympics - got him a $1 million bonus from swimsuit maker Speedo.
But after collecting his historic eighth gold on Saturday night, marketing execs say Phelps has raced into the ranks of other sports stars with huge marketing contracts, like Tiger Woods and Michael Jordan.
NEWS DEBATES IF MICHAEL PHELPS IS GREATEST EVER?
The feat drew a congratulatory phone call from President Bush yesterday.
"Laura and I are proud of you, our family is proud of you, but most importantly, America is proud of you," Bush said.
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